---
title: "IKEA: search popularity in the United States"
description: "IKEA is a home furnishings retailer known for flat-pack furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/ikea"
publisher: "Brandwave"
---

# IKEA: search popularity in the United States

IKEA is a home furnishings retailer known for flat-pack furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: IKEA
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among furniture retailers**: 33.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Furniture retailers | 1 | 33.2% | 7.5M |
| Home decor retailers | 1 | 41.5% | 7.5M |

- [Furniture retailers in the US](/demand/us/categories/us-furniture-retailers)
- [Home decor retailers in the US](/demand/us/categories/us-home-decor-retailers)

## Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, IKEA appeared in all three answers. IKEA is the most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| IKEA | 1st | 3 of 3 | 3 of 3 |
| Ashley | 2nd | 3 of 3 | 3 of 3 |
| Wayfair | 3rd | 3 of 3 | 3 of 3 |
| Pottery Barn | 4th | 2 of 3 | 2 of 3 |
| Crate & Barrel | 4th | 2 of 3 | 2 of 3 |
| Living Spaces | 6th | 2 of 3 | 2 of 3 |
| Article | 7th | 2 of 3 | 2 of 3 |
| Bob's Discount Furniture | Not ranked | 0 of 3 | 0 of 3 |
| Rooms To Go | Not ranked | 0 of 3 | 0 of 3 |
| Raymour & Flanigan | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about furniture retailers

- Asked ChatGPT "Where should I buy furniture in the US?": 1. IKEA, 2. Ashley, 3. Wayfair, 4. Living Spaces, 5. Pottery Barn, 6. Crate & Barrel, 7. Article
- Asked ChatGPT "What are the best furniture stores in the US?": 1. Crate & Barrel, 2. Pottery Barn, 3. IKEA, 4. Ashley, 5. Living Spaces, 6. Article, 7. Wayfair
- Asked ChatGPT "What's the best place to buy an affordable sofa in the US?": 1. IKEA, 2. Wayfair, 3. Ashley

Not named in any answer: Bob's Discount Furniture, Rooms To Go and Raymour & Flanigan.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## How has branded search demand for IKEA changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for IKEA in the United States rose from 6.1M to 7.5M.
- Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United States increased from 30.7% to 33.2%.
- Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United States peaked at 37.2% in June 2026 and was lowest at 28.9% in November 2025.
- Across the 12 months ending September 2026, IKEA’s share of searches among home decor retailers in the United States increased from 37.8% to 41.5%.
- Across the 12 months ending September 2026, IKEA’s share of searches among home decor retailers in the United States peaked at 46.3% in June 2026 and was lowest at 33.8% in November 2025.

## How did search popularity change for United States furniture retailers in September 2026?

- In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%.
- In September 2026, Ashley gained share of searches among furniture retailers in the United States, from 9.3% to 10.2%.
- In September 2026, IKEA lost share of searches among furniture retailers in the United States, from 36.9% to 33.2%.
- In September 2026, Pottery Barn lost share of searches among furniture retailers in the United States, from 9% to 8.1%.
- Estimated monthly branded searches for Living Spaces in the United States rose 22.3% over 12 measured months, from 673K to 823K in September 2026.
- Estimated monthly branded searches for Raymour & Flanigan in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## How did search popularity change for United States home decor retailers in September 2026?

- In September 2026, World Market overtook Pottery Barn to rank 3rd among home decor retailers in the United States, with 10.5% of the searches.
- In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%.
- In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%.
- In September 2026, IKEA lost share of searches among home decor retailers in the United States, from 43.5% to 41.5%.
- In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%.
- In September 2026, Pottery Barn lost share of searches among home decor retailers in the United States, from 10.7% to 10.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Furniture retailers | 6.1M | 30.7% | 1 |
| Nov 2025 | Furniture retailers | 7.5M | 28.9% | 1 |
| Dec 2025 | Furniture retailers | 7.5M | 32.7% | 1 |
| Jan 2026 | Furniture retailers | 7.5M | 33.2% | 1 |
| Feb 2026 | Furniture retailers | 6.1M | 31.1% | 1 |
| Mar 2026 | Furniture retailers | 7.5M | 35% | 1 |
| Apr 2026 | Furniture retailers | 6.1M | 30.6% | 1 |
| May 2026 | Furniture retailers | 7.5M | 32.7% | 1 |
| Jun 2026 | Furniture retailers | 7.5M | 37.2% | 1 |
| Jul 2026 | Furniture retailers | 7.5M | 35.7% | 1 |
| Aug 2026 | Furniture retailers | 9.1M | 36.9% | 1 |
| Sep 2026 | Furniture retailers | 7.5M | 33.2% | 1 |
| Oct 2025 | Home decor retailers | 6.1M | 37.8% | 1 |
| Nov 2025 | Home decor retailers | 7.5M | 33.8% | 1 |
| Dec 2025 | Home decor retailers | 7.5M | 34.9% | 1 |
| Jan 2026 | Home decor retailers | 7.5M | 41.1% | 1 |
| Feb 2026 | Home decor retailers | 6.1M | 42% | 1 |
| Mar 2026 | Home decor retailers | 7.5M | 43.2% | 1 |
| Apr 2026 | Home decor retailers | 6.1M | 42.9% | 1 |
| May 2026 | Home decor retailers | 7.5M | 44.2% | 1 |
| Jun 2026 | Home decor retailers | 7.5M | 46.3% | 1 |
| Jul 2026 | Home decor retailers | 7.5M | 43.9% | 1 |
| Aug 2026 | Home decor retailers | 9.1M | 43.5% | 1 |
| Sep 2026 | Home decor retailers | 7.5M | 41.5% | 1 |

## How are IKEA’s branded searches counted?

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ikea”

## Which furniture retailers compete with IKEA?

- [Wayfair](/demand/us/brands/wayfair): Head-to-head: /demand/us/compare/ikea-vs-wayfair
- [Ashley](/demand/us/brands/ashley-furniture): Head-to-head: /demand/us/compare/ashley-furniture-vs-ikea
- [Pottery Barn](/demand/us/brands/pottery-barn): Head-to-head: /demand/us/compare/ikea-vs-pottery-barn
- [Bob's Discount Furniture](/demand/us/brands/bobs-discount-furniture): Head-to-head: /demand/us/compare/bobs-discount-furniture-vs-ikea
- [Crate & Barrel](/demand/us/brands/crate-and-barrel): Head-to-head: /demand/us/compare/crate-and-barrel-vs-ikea
- [Rooms To Go](/demand/us/brands/rooms-to-go)
- [Living Spaces](/demand/us/brands/living-spaces)
- [Raymour & Flanigan](/demand/us/brands/raymour-and-flanigan)
- [Article](/demand/us/brands/article-furniture)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "IKEA: search popularity in the United States". https://gobrandwave.com/demand/us/brands/ikea

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.