--- title: "Igloo: search popularity in the United States" description: "Igloo makes chilly bins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/igloo" publisher: "Brandwave" --- # Igloo: search popularity in the United States Igloo makes chilly bins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Igloo - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among cooler brands**: 19% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cooler brands | 2 | 19% | 110K | - [Cooler brands](/demand/us/categories/us-cooler-brands) ## Top cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Igloo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Igloo is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YETI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | RTIC | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Coleman | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Igloo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pelican | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Engel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dometic | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Orca | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grizzly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooler brands - Asked ChatGPT "Which cooler should I buy?": 1. YETI - Asked ChatGPT "What are the best cooler brands?": 1. YETI, 2. RTIC, 3. Pelican, 4. Coleman, 5. Igloo, 6. Engel, 7. Orca - Asked ChatGPT "What cooler keeps ice the longest?": 1. YETI, 2. RTIC, 3. Igloo - Searched Google, AI Overview "cooler": 1. Coleman, 2. YETI, 3. RTIC, 4. Igloo - Searched Google, AI Overview "best cooler": 1. YETI, 2. Coleman, 3. RTIC, 4. Dometic Not named in any answer: Stanley and Grizzly. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Igloo changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Igloo in the United States rose from 74K to 110K. - Across the 12 months ending September 2026, Igloo’s share of searches among cooler brands in the United States increased from 16.9% to 19%. - Across the 12 months ending September 2026, Igloo’s share of searches among cooler brands in the United States peaked at 19.2% in March 2026 and was lowest at 11.9% in November 2025. ## How did search popularity change for United States cooler brands in September 2026? - In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches. - In September 2026, YETI gained share of searches among cooler brands in the United States, from 40.2% to 42.5%. - In September 2026, RTIC lost share of searches among cooler brands in the United States, from 22% to 19%. - In September 2026, Coleman lost share of searches among cooler brands in the United States, from 4.4% to 3.8%. - Engel’s share of searches among cooler brands in the United States has gained ground for 3 months in a row, from 3.3% to 4.7% in September 2026. - Estimated monthly branded searches for Dometic in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cooler brands | 74K | 16.9% | 2 | | Nov 2025 | Cooler brands | 60.5K | 11.9% | 3 | | Dec 2025 | Cooler brands | 74K | 12.8% | 3 | | Jan 2026 | Cooler brands | 49.5K | 13.7% | 3 | | Feb 2026 | Cooler brands | 49.5K | 15.1% | 3 | | Mar 2026 | Cooler brands | 110K | 19.2% | 2 | | Apr 2026 | Cooler brands | 110K | 17.7% | 3 | | May 2026 | Cooler brands | 135K | 15.6% | 3 | | Jun 2026 | Cooler brands | 165K | 16.3% | 3 | | Jul 2026 | Cooler brands | 165K | 17.8% | 3 | | Aug 2026 | Cooler brands | 135K | 18% | 3 | | Sep 2026 | Cooler brands | 110K | 19% | 2 | ## How are Igloo’s branded searches counted? Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “igloo cooler” ## Which cooler brands compete with Igloo? - [YETI](/demand/us/brands/yeti): Head-to-head: /demand/us/compare/igloo-vs-yeti - [RTIC](/demand/us/brands/rtic): Head-to-head: /demand/us/compare/igloo-vs-rtic - [Engel](/demand/us/brands/engel): Head-to-head: /demand/us/compare/engel-vs-igloo - [Coleman](/demand/us/brands/coleman): Head-to-head: /demand/us/compare/coleman-vs-igloo - [Stanley](/demand/us/brands/stanley): Head-to-head: /demand/us/compare/igloo-vs-stanley - [Grizzly](/demand/us/brands/grizzly-coolers) - [Pelican](/demand/us/brands/pelican) - [Orca](/demand/us/brands/orca-coolers) - [Dometic](/demand/us/brands/dometic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Igloo: search popularity in the United States". https://gobrandwave.com/demand/us/brands/igloo This page is also available as HTML at https://gobrandwave.com/demand/us/brands/igloo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.