--- title: "IDShield: search popularity in the United States" description: "IDShield is an identity theft protection service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/idshield" publisher: "Brandwave" --- # IDShield: search popularity in the United States IDShield is an identity theft protection service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: IDShield - **Owned by**: LegalShield - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among identity protection services**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Identity protection services | 4 | 1.3% | 1.9K | - [Identity protection services](/demand/us/categories/us-identity-protection-services) ## Top identity protection services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IDShield was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. IDShield is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aura | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LifeLock | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | IdentityForce | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | PrivacyGuard | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | IDShield | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Identity Guard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Complete ID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about identity protection services - Asked ChatGPT "Which identity protection service should I use in the US?": 1. Aura, 2. LifeLock, 3. IdentityForce - Asked ChatGPT "What are the best identity protection services in the US?": 1. Aura, 2. LifeLock, 3. IdentityForce, 4. IDShield - Asked ChatGPT "What's the best identity protection service in the US for identity theft protection?": 1. Aura, 2. LifeLock, 3. IdentityForce - Searched Google, AI Overview "identity theft protection": 1. LifeLock, 2. Aura, 3. IdentityForce, 4. IDShield - Searched Google, AI Overview "credit monitoring service": 1. PrivacyGuard, 2. LifeLock, 3. Aura Not named in any answer: Identity Guard and Complete ID. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for IDShield changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for IDShield in the United States fell from 2.4K to 1.9K. - Across the 12 months ending September 2026, IDShield’s share of searches among identity protection services in the United States held steady, from 1.5% to 1.3%. ## How did search popularity change for United States identity protection services in September 2026? - Estimated monthly branded searches for Aura in the United States rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. - Estimated monthly branded searches for IdentityForce in the United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Identity Guard in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Complete ID in the United States fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. - Estimated monthly branded searches for IDShield in the United States fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. - Estimated monthly branded searches for PrivacyGuard in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Identity protection services | 2.4K | 1.5% | 4 | | Nov 2025 | Identity protection services | 2.9K | 1.9% | 4 | | Dec 2025 | Identity protection services | 1.9K | 1.2% | 5 | | Jan 2026 | Identity protection services | 2.9K | 1.8% | 4 | | Feb 2026 | Identity protection services | 2.4K | 1.6% | 4 | | Mar 2026 | Identity protection services | 2.4K | 1.3% | 4 | | Apr 2026 | Identity protection services | 1.9K | 1.3% | 4 | | May 2026 | Identity protection services | 1.9K | 1.5% | 4 | | Jun 2026 | Identity protection services | 1.6K | 1.3% | 4 | | Jul 2026 | Identity protection services | 2.4K | 1.9% | 4 | | Aug 2026 | Identity protection services | 2.4K | 1.6% | 4 | | Sep 2026 | Identity protection services | 1.9K | 1.3% | 4 | ## How are IDShield’s branded searches counted? Brandwave collects information about searches that people make online using IDShield’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “idshield” ## Which identity protection services compete with IDShield? - [LifeLock](/demand/us/brands/lifelock): Head-to-head: /demand/us/compare/idshield-vs-lifelock - [Identity Guard](/demand/us/brands/identity-guard): Head-to-head: /demand/us/compare/identity-guard-vs-idshield - [IdentityForce](/demand/us/brands/identityforce): Head-to-head: /demand/us/compare/identityforce-vs-idshield - [Aura](/demand/us/brands/aura-repricing): Head-to-head: /demand/us/compare/aura-repricing-vs-idshield - [PrivacyGuard](/demand/us/brands/privacyguard): Head-to-head: /demand/us/compare/idshield-vs-privacyguard - [Complete ID](/demand/us/brands/complete-id) ## Who owns IDShield? IDShield is owned by LegalShield. Brandwave also tracks LegalShield, owned by the same company, in the United States. - [LegalShield](/demand/us/companies/legalshield): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns IDShield? IDShield is owned by LegalShield. Brandwave also tracks LegalShield, owned by the same company, in the United States. ## Cite this page Brandwave. "IDShield: search popularity in the United States". https://gobrandwave.com/demand/us/brands/idshield This page is also available as HTML at https://gobrandwave.com/demand/us/brands/idshield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.