--- title: "Icy Hot: search popularity in the United States" description: "Icy Hot makes pain relief creams, patches and rubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/icy-hot" publisher: "Brandwave" --- # Icy Hot: search popularity in the United States Icy Hot makes pain relief creams, patches and rubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Icy Hot - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among pain relief brands**: 6.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pain relief brands | 6 | 6.1% | 74K | - [Pain relief brands](/demand/us/categories/us-pain-relief-brands) ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Icy Hot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Advil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Motrin | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tylenol | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Aleve | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Excedrin | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Icy Hot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bayer Aspirin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "What's the best over-the-counter pain reliever?": 1. Advil, 2. Motrin, 3. Tylenol, 4. Aleve - Asked ChatGPT "What's the best thing to take for a migraine?": 1. Advil, 2. Motrin, 3. Tylenol, 4. Excedrin - Asked ChatGPT "What's good for back pain?": 1. Advil, 2. Aleve - Searched Google, AI Overview "pain reliever": 1. Tylenol, 2. Advil, 3. Motrin, 4. Aleve - Searched Google, AI Overview "best pain reliever": 1. Advil, 2. Motrin, 3. Aleve, 4. Tylenol Not named in any answer: Icy Hot and Bayer Aspirin. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Icy Hot changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Icy Hot in the United States fell from 90.5K to 74K. - Across the 12 months ending September 2026, Icy Hot’s share of searches among pain relief brands in the United States peaked at 7% in April 2026 and was lowest at 4.9% in December 2025. ## How did search popularity change for United States pain relief brands in September 2026? - In September 2026, Advil gained share of searches among pain relief brands in the United States, from 14.1% to 16.6%. - In September 2026, Tylenol lost share of searches among pain relief brands in the United States, from 38.4% to 37.2%. - Aleve’s share of searches among pain relief brands in the United States has lost ground for 3 months in a row, from 16.2% to 13.7% in September 2026. - Estimated monthly branded searches for Bayer Aspirin in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. - Estimated monthly branded searches for Icy Hot in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. - Estimated monthly branded searches for Motrin in the United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pain relief brands | 90.5K | 6.1% | 6 | | Nov 2025 | Pain relief brands | 74K | 6.3% | 6 | | Dec 2025 | Pain relief brands | 60.5K | 4.9% | 6 | | Jan 2026 | Pain relief brands | 74K | 6% | 6 | | Feb 2026 | Pain relief brands | 60.5K | 5.4% | 6 | | Mar 2026 | Pain relief brands | 74K | 6.3% | 6 | | Apr 2026 | Pain relief brands | 74K | 7% | 6 | | May 2026 | Pain relief brands | 60.5K | 5.8% | 6 | | Jun 2026 | Pain relief brands | 60.5K | 5.9% | 6 | | Jul 2026 | Pain relief brands | 74K | 6.6% | 6 | | Aug 2026 | Pain relief brands | 74K | 6.3% | 6 | | Sep 2026 | Pain relief brands | 74K | 6.1% | 6 | ## How are Icy Hot’s branded searches counted? Brandwave collects information about searches that people make online using Icy Hot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “icy hot” ## Which pain relief brands compete with Icy Hot? - [Tylenol](/demand/us/brands/tylenol) - [Advil](/demand/us/brands/advil): Head-to-head: /demand/us/compare/advil-vs-icy-hot - [Aleve](/demand/us/brands/aleve): Head-to-head: /demand/us/compare/aleve-vs-icy-hot - [Excedrin](/demand/us/brands/excedrin): Head-to-head: /demand/us/compare/excedrin-vs-icy-hot - [Motrin](/demand/us/brands/motrin): Head-to-head: /demand/us/compare/icy-hot-vs-motrin - [Bayer Aspirin](/demand/us/brands/bayer-aspirin): Head-to-head: /demand/us/compare/bayer-aspirin-vs-icy-hot ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Icy Hot: search popularity in the United States". https://gobrandwave.com/demand/us/brands/icy-hot This page is also available as HTML at https://gobrandwave.com/demand/us/brands/icy-hot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.