--- title: "Icelandic Provisions: search popularity in the United States" description: "Icelandic Provisions makes skyr with Icelandic cultures. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/icelandic-provisions" publisher: "Brandwave" --- # Icelandic Provisions: search popularity in the United States Icelandic Provisions makes skyr with Icelandic cultures. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Icelandic Provisions - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among yogurt brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Yogurt brands | 10 | 2.3% | 13.5K | - [Yogurt brands](/demand/us/categories/us-yogurt-brands) ## Top yogurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Icelandic Provisions did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chobani | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ratio | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Siggi's | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Oikos | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stonyfield | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dannon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icelandic Provisions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yogurt brands - Asked ChatGPT "What's the best Greek yogurt to buy?": 1. Fage, 2. Chobani - Asked ChatGPT "Which yogurt brand has the most protein?": 1. Ratio, 2. Oikos, 3. Chobani, 4. Fage - Asked ChatGPT "What's the healthiest yogurt at the grocery store?": 1. Fage, 2. Siggi's, 3. Chobani - Searched Google, AI Overview "greek yogurt": 1. Fage, 2. Chobani - Searched Google, AI Overview "best greek yogurt": 1. Fage, 2. Stonyfield, 3. Chobani, 4. Siggi's Not named in any answer: Yoplait, Activia, Noosa, Dannon and Icelandic Provisions. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Icelandic Provisions changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Icelandic Provisions in the United States fell from 14.3K to 13.5K. - Across the 12 months ending September 2026, Icelandic Provisions’ share of searches among yogurt brands in the United States peaked at 4.8% in June 2026 and was lowest at 2.3% in September 2026. ## How did search popularity change for United States yogurt brands in September 2026? - In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%. - In September 2026, Fage gained share of searches among yogurt brands in the United States, from 9.4% to 10.7%. - In September 2026, Ratio lost share of searches among yogurt brands in the United States, from 8.9% to 6.3%. - In September 2026, Oikos lost share of searches among yogurt brands in the United States, from 16.3% to 14%. - In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%. - In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yogurt brands | 14.3K | 2.5% | 10 | | Nov 2025 | Yogurt brands | 11.7K | 2.4% | 10 | | Dec 2025 | Yogurt brands | 12.8K | 2.6% | 8 | | Jan 2026 | Yogurt brands | 22.5K | 3.3% | 9 | | Feb 2026 | Yogurt brands | 25.8K | 4% | 8 | | Mar 2026 | Yogurt brands | 22.5K | 3.3% | 8 | | Apr 2026 | Yogurt brands | 16.5K | 2.7% | 8 | | May 2026 | Yogurt brands | 21.7K | 3.8% | 8 | | Jun 2026 | Yogurt brands | 26.6K | 4.8% | 8 | | Jul 2026 | Yogurt brands | 26.6K | 4.6% | 8 | | Aug 2026 | Yogurt brands | 23.5K | 3.8% | 9 | | Sep 2026 | Yogurt brands | 13.5K | 2.3% | 10 | ## How are Icelandic Provisions’ branded searches counted? Brandwave collects information about searches that people make online using Icelandic Provisions’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “icelandic provisions” - “icelandic provisions skyr” ## Which yogurt brands compete with Icelandic Provisions? - [Chobani](/demand/us/brands/chobani) - [Oikos](/demand/us/brands/oikos) - [Fage](/demand/us/brands/fage) - [Yoplait](/demand/us/brands/yoplait) - [Activia](/demand/us/brands/activia) - [Noosa](/demand/us/brands/noosa-yoghurt): Head-to-head: /demand/us/compare/icelandic-provisions-vs-noosa-yoghurt - [Ratio](/demand/us/brands/ratio-yogurt): Head-to-head: /demand/us/compare/icelandic-provisions-vs-ratio-yogurt - [Dannon](/demand/us/brands/dannon): Head-to-head: /demand/us/compare/dannon-vs-icelandic-provisions - [Siggi's](/demand/us/brands/siggis): Head-to-head: /demand/us/compare/icelandic-provisions-vs-siggis - [Stonyfield](/demand/us/brands/stonyfield): Head-to-head: /demand/us/compare/icelandic-provisions-vs-stonyfield ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Icelandic Provisions: search popularity in the United States". https://gobrandwave.com/demand/us/brands/icelandic-provisions This page is also available as HTML at https://gobrandwave.com/demand/us/brands/icelandic-provisions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.