---
title: "Humana: search popularity in United States"
description: "Humana is health insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/humana"
publisher: "Brandwave"
---

# Humana: search popularity in United States

Humana is health insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Humana
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among medicare advantage brands**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Medicare advantage brands | 3 | 1.7% | 22.2K |

- [Medicare advantage brands](/demand/us/categories/us-medicare-advantage-brands)

## How has branded search demand for Humana changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Humana in United States fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Humana’s estimated Share of Search among medicare advantage brands in United States decreased from 3.4% to 1.7%.
- Across the 12 months ending September 2026, Humana’s estimated Share of Search among medicare advantage brands in United States peaked at 3.4% in April 2026 and was lowest at 1.7% in August 2026.

## How did search popularity change for United States medicare advantage brands in September 2026?

- Estimated monthly branded searches for UnitedHealthcare in United States rose 81.3% over 12 measured months, from 673K to 1.2M in September 2026.
- Estimated monthly branded searches for Humana in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Medicare advantage brands | 27.1K | 3.4% | 3 |
| Nov 2025 | Medicare advantage brands | 27.1K | 3.4% | 3 |
| Dec 2025 | Medicare advantage brands | 27.1K | 3.4% | 3 |
| Jan 2026 | Medicare advantage brands | 33.1K | 3.4% | 3 |
| Feb 2026 | Medicare advantage brands | 22.2K | 2.8% | 3 |
| Mar 2026 | Medicare advantage brands | 22.2K | 2.8% | 3 |
| Apr 2026 | Medicare advantage brands | 22.2K | 3.4% | 3 |
| May 2026 | Medicare advantage brands | 18.1K | 2.8% | 3 |
| Jun 2026 | Medicare advantage brands | 18.1K | 2.3% | 3 |
| Jul 2026 | Medicare advantage brands | 18.1K | 1.9% | 3 |
| Aug 2026 | Medicare advantage brands | 22.2K | 1.7% | 3 |
| Sep 2026 | Medicare advantage brands | 22.2K | 1.7% | 3 |

## How is Humana measured?

Brandwave collects information about searches that people make online using Humana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “humana insurance”

## Which medicare advantage brands compete with Humana?

- [UnitedHealthcare](/demand/us/brands/unitedhealthcare): Head-to-head: /demand/us/compare/humana-vs-unitedhealthcare
- [Aetna](/demand/us/brands/aetna): Head-to-head: /demand/us/compare/aetna-vs-humana

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Humana: search popularity in United States". https://gobrandwave.com/demand/us/brands/humana

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/humana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.