--- title: "Hu: search popularity in the United States" description: "Hu makes chocolate without refined sugar and is owned by Mondelez. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/hu-chocolate" publisher: "Brandwave" --- # Hu: search popularity in the United States Hu makes chocolate without refined sugar and is owned by Mondelez. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hu - **Owned by**: Mondelez International - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among chocolate brands**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chocolate brands | 9 | 2.7% | 27.1K | - [Chocolate brands](/demand/us/categories/us-chocolate-brands) ## Top chocolate brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hu was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hu is the joint fourth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lindt | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Ghirardelli | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Valrhona | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Hershey's | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Hu | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tony's Chocolonely | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Snickers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Twix | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | M&M's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Reese's | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | KitKat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chocolate brands - Asked ChatGPT "What's the best chocolate brand?": 1. Lindt, 2. Ghirardelli, 3. Valrhona, 4. Tony's Chocolonely - Asked ChatGPT "Which candy bar is the most popular in the US?": 1. Snickers, 2. Reese's, 3. Hershey's, 4. Twix - Asked ChatGPT "What's the best chocolate to give as a gift?": named none of the brands we track - Searched Google, AI Overview "chocolate brands": 1. Hershey's, 2. Lindt, 3. Ghirardelli, 4. Tony's Chocolonely, 5. Valrhona, 6. Snickers, 7. Twix - Searched Google, AI Overview "best chocolate": 1. Hu, 2. Valrhona, 3. Lindt, 4. Ghirardelli Not named in any answer: M&M's and KitKat. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Hu changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hu in the United States held steady at 27.1K. - Across the 12 months ending September 2026, Hu’s share of searches among chocolate brands in the United States increased from 1.8% to 2.7%. - Across the 12 months ending September 2026, Hu’s share of searches among chocolate brands in the United States peaked at 3.2% in January 2026 and was lowest at 1.8% in October 2025. - Across the 12 months ending September 2026, Hu rose from 10th to 9th among chocolate brands in the United States. ## How did search popularity change for United States chocolate brands in September 2026? - In September 2026, KitKat overtook Snickers to rank 5th among chocolate brands in the United States, with 11% of the searches. - In September 2026, Hershey's gained share of searches among chocolate brands in the United States, from 18.4% to 20.1%. - In September 2026, M&M's gained share of searches among chocolate brands in the United States, from 15% to 16.5%. - In September 2026, Twix gained share of searches among chocolate brands in the United States, from 6.7% to 7.4%. - In September 2026, Reese's lost share of searches among chocolate brands in the United States, from 15% to 13.5%. - In September 2026, Ghirardelli lost share of searches among chocolate brands in the United States, from 12.2% to 11%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chocolate brands | 27.1K | 1.8% | 10 | | Nov 2025 | Chocolate brands | 27.1K | 2.3% | 10 | | Dec 2025 | Chocolate brands | 33.1K | 2.8% | 10 | | Jan 2026 | Chocolate brands | 33.1K | 3.2% | 10 | | Feb 2026 | Chocolate brands | 33.1K | 3% | 10 | | Mar 2026 | Chocolate brands | 27.1K | 2.3% | 10 | | Apr 2026 | Chocolate brands | 33.1K | 3% | 9 | | May 2026 | Chocolate brands | 27.1K | 2.7% | 10 | | Jun 2026 | Chocolate brands | 22.2K | 2.2% | 9 | | Jul 2026 | Chocolate brands | 22.2K | 2.9% | 10 | | Aug 2026 | Chocolate brands | 27.1K | 3% | 9 | | Sep 2026 | Chocolate brands | 27.1K | 2.7% | 9 | ## How are Hu’s branded searches counted? Brandwave collects information about searches that people make online using Hu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hu chocolate” ## Which chocolate brands compete with Hu? - [Hershey's](/demand/us/brands/hersheys) - [M&M's](/demand/us/brands/m-and-ms) - [Reese's](/demand/us/brands/reeses) - [Ghirardelli](/demand/us/brands/ghirardelli) - [KitKat](/demand/us/brands/kitkat-us) - [Snickers](/demand/us/brands/snickers): Head-to-head: /demand/us/compare/hu-chocolate-vs-snickers - [Twix](/demand/us/brands/twix): Head-to-head: /demand/us/compare/hu-chocolate-vs-twix - [Tony's Chocolonely](/demand/us/brands/tonys-chocolonely): Head-to-head: /demand/us/compare/hu-chocolate-vs-tonys-chocolonely - [Lindt](/demand/us/brands/lindt): Head-to-head: /demand/us/compare/hu-chocolate-vs-lindt - [Valrhona](/demand/us/brands/valrhona): Head-to-head: /demand/us/compare/hu-chocolate-vs-valrhona ## Who owns Hu? Hu is owned by Mondelez International. Brandwave also tracks Oreo, Nutter Butter, Sour Patch Kids and Swedish Fish, owned by the same company, in the United States. - [Mondelez International](/demand/us/companies/mondelez-international): Owns 11 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Hu? Hu is owned by Mondelez International. Brandwave also tracks Oreo, Nutter Butter, Sour Patch Kids and Swedish Fish, owned by the same company, in the United States. ## Cite this page Brandwave. "Hu: search popularity in the United States". https://gobrandwave.com/demand/us/brands/hu-chocolate This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hu-chocolate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.