--- title: "H&R Block: search popularity in United States" description: "H&R Block is a tax preparation service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/hr-block" publisher: "Brandwave" --- # H&R Block: search popularity in United States H&R Block is a tax preparation service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: H&R Block - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among tax preparation software**: 34.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tax preparation software | 2 | 34.4% | 450K | | Tax preparation services | 2 | 38.8% | 450K | - [Tax preparation software](/demand/us/categories/us-tax-preparation-software) - [Tax preparation services](/demand/us/categories/us-tax-preparation-services) ## How has branded search demand for H&R Block changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for H&R Block in United States fell from 673K to 450K. - Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation software in United States decreased from 36.7% to 34.4%. - Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation software in United States peaked at 51.4% in November 2025 and was lowest at 21.1% in April 2026. - Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation services in United States decreased from 39.4% to 38.8%. - Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation services in United States peaked at 51.3% in November 2025 and was lowest at 26.9% in January 2026. ## How did search popularity change for United States tax preparation software in September 2026? - Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026. - Estimated monthly branded searches for TaxAct in United States fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. - Estimated monthly branded searches for TaxSlayer in United States fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. ## How did search popularity change for United States tax preparation services in September 2026? - In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search. - TaxSlayer’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026. - TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026. - Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tax preparation software | 673K | 36.7% | 2 | | Nov 2025 | Tax preparation software | 823K | 51.4% | 1 | | Dec 2025 | Tax preparation software | 823K | 41.7% | 1 | | Jan 2026 | Tax preparation software | 3.4M | 23.5% | 2 | | Feb 2026 | Tax preparation software | 5M | 25.9% | 2 | | Mar 2026 | Tax preparation software | 3.4M | 24.8% | 3 | | Apr 2026 | Tax preparation software | 3.4M | 21.1% | 3 | | May 2026 | Tax preparation software | 550K | 28.3% | 2 | | Jun 2026 | Tax preparation software | 450K | 32.5% | 2 | | Jul 2026 | Tax preparation software | 368K | 29.9% | 2 | | Aug 2026 | Tax preparation software | 450K | 34.4% | 2 | | Sep 2026 | Tax preparation software | 450K | 34.4% | 2 | | Oct 2025 | Tax preparation services | 673K | 39.4% | 2 | | Nov 2025 | Tax preparation services | 823K | 51.3% | 1 | | Dec 2025 | Tax preparation services | 823K | 35.7% | 1 | | Jan 2026 | Tax preparation services | 3.4M | 26.9% | 2 | | Feb 2026 | Tax preparation services | 5M | 30.9% | 2 | | Mar 2026 | Tax preparation services | 3.4M | 31% | 2 | | Apr 2026 | Tax preparation services | 3.4M | 27.1% | 2 | | May 2026 | Tax preparation services | 550K | 33.6% | 2 | | Jun 2026 | Tax preparation services | 450K | 37.9% | 2 | | Jul 2026 | Tax preparation services | 368K | 34% | 2 | | Aug 2026 | Tax preparation services | 450K | 39.1% | 2 | | Sep 2026 | Tax preparation services | 450K | 38.8% | 2 | ## How is H&R Block measured? Brandwave collects information about searches that people make online using H&R Block’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “h&r block” ## Which tax preparation software compete with H&R Block? - [TurboTax](/demand/us/brands/turbotax): Head-to-head: /demand/us/compare/hr-block-vs-turbotax - [FreeTaxUSA](/demand/us/brands/freetaxusa): Head-to-head: /demand/us/compare/freetaxusa-vs-hr-block - [TaxAct](/demand/us/brands/taxact): Head-to-head: /demand/us/compare/hr-block-vs-taxact - [TaxSlayer](/demand/us/brands/taxslayer): Head-to-head: /demand/us/compare/hr-block-vs-taxslayer ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "H&R Block: search popularity in United States". https://gobrandwave.com/demand/us/brands/hr-block This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hr-block. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.