--- title: "HP: search popularity in the United States" description: "HP offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/hp" publisher: "Brandwave" --- # HP: search popularity in the United States HP offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HP - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among laptop brands**: 12.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 2 | 12.3% | 201K | - [Laptop brands](/demand/us/categories/us-laptop-brands) ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HP is the fifth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ASUS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | HP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Razer | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Acer | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | MSI | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Alienware | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Framework | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy?": 1. Apple MacBook, 2. ASUS, 3. Dell, 4. Lenovo - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook, 7. Alienware - Asked ChatGPT "What is the best laptop for college students?": 1. Apple MacBook, 2. Dell, 3. ASUS - Searched Google, AI Overview "laptop": 1. HP, 2. Lenovo, 3. Dell, 4. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Dell, 3. Razer, 4. MSI Not named in any answer: Framework, Microsoft Surface, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for HP changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HP in the United States held steady at 201K. - Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United States decreased from 13.1% to 12.3%. - Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United States peaked at 15.3% in January 2026 and was lowest at 10.4% in August 2026. ## How did search popularity change for United States laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in the United States, from 10.4% to 12.3%. - In September 2026, Alienware gained share of searches among laptop brands in the United States, from 5.7% to 6.7%. - In September 2026, Apple MacBook lost share of searches among laptop brands in the United States, from 51.8% to 50.3%. - In September 2026, Framework lost share of searches among laptop brands in the United States, from 3.8% to 3%. - Lenovo’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 9.8% to 8.2% in September 2026. - Microsoft Surface’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 2.9% to 2% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 201K | 13.1% | 2 | | Nov 2025 | Laptop brands | 246K | 12.3% | 2 | | Dec 2025 | Laptop brands | 246K | 14% | 2 | | Jan 2026 | Laptop brands | 246K | 15.3% | 2 | | Feb 2026 | Laptop brands | 201K | 13.5% | 2 | | Mar 2026 | Laptop brands | 201K | 11.1% | 2 | | Apr 2026 | Laptop brands | 165K | 11.5% | 2 | | May 2026 | Laptop brands | 165K | 11.8% | 2 | | Jun 2026 | Laptop brands | 165K | 12% | 2 | | Jul 2026 | Laptop brands | 165K | 11.6% | 2 | | Aug 2026 | Laptop brands | 201K | 10.4% | 2 | | Sep 2026 | Laptop brands | 201K | 12.3% | 2 | ## How are HP’s branded searches counted? Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hp laptop” ## Which laptop brands compete with HP? - [Apple MacBook](/demand/us/brands/macbook): Head-to-head: /demand/us/compare/hp-vs-macbook - [Dell](/demand/us/brands/dell): Head-to-head: /demand/us/compare/dell-vs-hp - [Lenovo](/demand/us/brands/lenovo): Head-to-head: /demand/us/compare/hp-vs-lenovo - [Alienware](/demand/us/brands/alienware): Head-to-head: /demand/us/compare/alienware-vs-hp - [ASUS](/demand/us/brands/asus): Head-to-head: /demand/us/compare/asus-vs-hp - [Framework](/demand/us/brands/framework-computer) - [Microsoft Surface](/demand/us/brands/microsoft-surface) - [Samsung](/demand/us/brands/samsung) - [Acer](/demand/us/brands/acer) - [MSI](/demand/us/brands/msi) - [Razer](/demand/us/brands/razer) - [LG](/demand/us/brands/lg) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HP: search popularity in the United States". https://gobrandwave.com/demand/us/brands/hp This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.