--- title: "Hooters: search popularity in the United States" description: "Hooters is a chain of sports bars known for chicken wings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/hooters" publisher: "Brandwave" --- # Hooters: search popularity in the United States Hooters is a chain of sports bars known for chicken wings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hooters - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among wing chains**: 4.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wing chains | 3 | 4.8% | 673K | - [Wing chains in the US](/demand/us/categories/us-wing-chains) ## Top wing chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Hooters was mentioned in two out of three: in two of the three ChatGPT answers. Hooters is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Wingstop | 1st | 3 of 3 | 3 of 3 | | Buffalo Wild Wings | 2nd | 3 of 3 | 3 of 3 | | Pluckers Wing Bar | 3rd | 2 of 3 | 2 of 3 | | Bonchon | 4th | 2 of 3 | 2 of 3 | | Hooters | 5th | 2 of 3 | 2 of 3 | | Wing Snob | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about wing chains - Asked ChatGPT "What's the best wing chain in the US?": 1. Wingstop, 2. Buffalo Wild Wings, 3. Bonchon, 4. Hooters, 5. Pluckers Wing Bar - Asked ChatGPT "Which restaurant chain in the US has the best chicken wings?": 1. Wingstop, 2. Pluckers Wing Bar, 3. Buffalo Wild Wings, 4. Bonchon - Asked ChatGPT "What are the most popular wing chains in the US?": 1. Wingstop, 2. Buffalo Wild Wings, 3. Hooters Not named in any answer: Wing Snob. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for Hooters changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hooters in the United States fell from 1M to 673K. - Across the 12 months ending September 2026, Hooters’ share of searches among wing chains in the United States decreased from 6.5% to 4.8%. - Across the 12 months ending September 2026, Hooters’ share of searches among wing chains in the United States peaked at 6.9% in March 2026 and was lowest at 4.8% in September 2026. ## How did search popularity change for United States wing chains in September 2026? - In September 2026, Pluckers Wing Bar gained share of searches among wing chains in the United States, from 3.2% to 3.9%. - In September 2026, Hooters lost share of searches among wing chains in the United States, from 5.8% to 4.8%. - Estimated monthly branded searches for Wing Snob in the United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Buffalo Wild Wings in the United States fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026. - Estimated monthly branded searches for Bonchon in the United States fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wing chains | 1M | 6.5% | 3 | | Nov 2025 | Wing chains | 1M | 6.4% | 3 | | Dec 2025 | Wing chains | 823K | 5.4% | 3 | | Jan 2026 | Wing chains | 823K | 5.3% | 3 | | Feb 2026 | Wing chains | 823K | 5.8% | 3 | | Mar 2026 | Wing chains | 1M | 6.9% | 3 | | Apr 2026 | Wing chains | 823K | 5.8% | 3 | | May 2026 | Wing chains | 823K | 5.8% | 3 | | Jun 2026 | Wing chains | 823K | 5.8% | 3 | | Jul 2026 | Wing chains | 823K | 5.8% | 3 | | Aug 2026 | Wing chains | 823K | 5.8% | 3 | | Sep 2026 | Wing chains | 673K | 4.8% | 3 | ## How are Hooters’ branded searches counted? Brandwave collects information about searches that people make online using Hooters’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hooters” ## Which wing chains compete with Hooters? - [Wingstop](/demand/us/brands/wingstop): Head-to-head: /demand/us/compare/hooters-vs-wingstop - [Buffalo Wild Wings](/demand/us/brands/buffalo-wild-wings): Head-to-head: /demand/us/compare/buffalo-wild-wings-vs-hooters - [Pluckers Wing Bar](/demand/us/brands/pluckers): Head-to-head: /demand/us/compare/hooters-vs-pluckers - [Bonchon](/demand/us/brands/bonchon): Head-to-head: /demand/us/compare/bonchon-vs-hooters - [Wing Snob](/demand/us/brands/wing-snob): Head-to-head: /demand/us/compare/hooters-vs-wing-snob ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hooters: search popularity in the United States". https://gobrandwave.com/demand/us/brands/hooters This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hooters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.