--- title: "How popular is Hometap? Searches and AI answers in the United States" description: "Hometap invests in a share of a home's future value in exchange for cash. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/hometap" publisher: "Brandwave" --- # How popular is Hometap? Searches and AI answers in the United States Hometap invests in a share of a home's future value in exchange for cash. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hometap - **Market**: United States - **Measured month**: Oct 2026 - **Share of Search among home equity investment companies**: 44.2% ## Where does Hometap compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home equity investment companies | 1 | 44.2% | 14.8K | - [Home equity investment companies](/demand/us/categories/us-home-equity-investment-companies) ## Top home equity investment companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hometap was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hometap is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Point | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Hometap | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Unlock | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Splitero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Figure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home equity investment companies - Asked ChatGPT "Which home equity investment company should I use in the US?": 1. Point, 2. Hometap, 3. Unlock - Asked ChatGPT "What are the best home equity investment companies in the US?": 1. Point, 2. Hometap, 3. Unlock, 4. Splitero - Asked ChatGPT "What's the best way in the US to get cash from my home equity without a monthly payment?": named none of the brands we track - Searched Google, AI Overview "home equity investment": named none of the brands we track - Searched Google, AI Overview "heloc": named none of the brands we track Not named in any answer: Figure. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Hometap changed in the United States over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Hometap in the United States held steady at 14.8K. - Across the 12 months ending October 2026, Hometap’s share of searches among home equity investment companies in the United States decreased from 54.2% to 44.2%. - Across the 12 months ending October 2026, Hometap’s share of searches among home equity investment companies in the United States peaked at 54.2% in November 2025 and was lowest at 39.5% in May 2026. ## How did search popularity change for United States home equity investment companies in October 2026? - In October 2026, Hometap gained share of searches among home equity investment companies in the United States, from 42% to 44.2%. - In October 2026, Point gained share of searches among home equity investment companies in the United States, from 5.4% to 7.2%. - In October 2026, Figure gained share of searches among home equity investment companies in the United States, from 15.3% to 16.1%. - In October 2026, Splitero lost share of searches among home equity investment companies in the United States, from 34.4% to 29.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Home equity investment companies | 14.8K | 54.2% | 1 | | Dec 2025 | Home equity investment companies | 14.8K | 52.7% | 1 | | Jan 2026 | Home equity investment companies | 14.8K | 48.4% | 1 | | Feb 2026 | Home equity investment companies | 14.8K | 50.9% | 1 | | Mar 2026 | Home equity investment companies | 14.8K | 47.9% | 1 | | Apr 2026 | Home equity investment companies | 14.8K | 45.7% | 1 | | May 2026 | Home equity investment companies | 12.1K | 39.5% | 1 | | Jun 2026 | Home equity investment companies | 14.8K | 41.5% | 1 | | Jul 2026 | Home equity investment companies | 14.8K | 41.8% | 1 | | Aug 2026 | Home equity investment companies | 14.8K | 40.7% | 1 | | Sep 2026 | Home equity investment companies | 14.8K | 42% | 1 | | Oct 2026 | Home equity investment companies | 14.8K | 44.2% | 1 | ## How are Hometap’s branded searches counted? Brandwave collects information about searches that people make online using Hometap’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hometap” ## Which home equity investment companies compete with Hometap? - [Splitero](/demand/us/brands/splitero): Head-to-head: /demand/us/compare/hometap-vs-splitero - [Figure](/demand/us/brands/figure-heloc): Head-to-head: /demand/us/compare/figure-heloc-vs-hometap - [Point](/demand/us/brands/point-home-equity): Head-to-head: /demand/us/compare/hometap-vs-point-home-equity - [Unlock](/demand/us/brands/unlock-home-equity): Head-to-head: /demand/us/compare/hometap-vs-unlock-home-equity ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Hometap? Searches and AI answers in the United States". https://gobrandwave.com/demand/us/brands/hometap This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hometap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.