---
title: "Home Depot: search popularity in United States"
description: "Home Depot is a hardware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/home-depot"
publisher: "Brandwave"
---

# Home Depot: search popularity in United States

Home Depot is a hardware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Home Depot
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among hardware store brands**: 64.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hardware store brands | 1 | 64.2% | 30.4M |

- [Hardware store brands](/demand/us/categories/us-hardware-store-brands)

## How has branded search demand for Home Depot changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Home Depot in United States held steady at 30.4M.
- Across the 12 months ending September 2026, Home Depot’s estimated Share of Search among hardware store brands in United States increased from 63.2% to 64.2%.
- Across the 12 months ending September 2026, Home Depot’s estimated Share of Search among hardware store brands in United States peaked at 66.7% in December 2025 and was lowest at 62% in June 2026.

## How did search popularity change for United States hardware store brands in September 2026?

- In September 2026, Home Depot gained estimated Share of Search among hardware store brands in United States, from 63.2% to 64.2%.
- In September 2026, Ace Hardware lost estimated Share of Search among hardware store brands in United States, from 8.5% to 7.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hardware store brands | 30.4M | 63.2% | 1 |
| Nov 2025 | Hardware store brands | 37.2M | 63.3% | 1 |
| Dec 2025 | Hardware store brands | 37.2M | 66.7% | 1 |
| Jan 2026 | Hardware store brands | 30.4M | 63.2% | 1 |
| Feb 2026 | Hardware store brands | 24.9M | 63.3% | 1 |
| Mar 2026 | Hardware store brands | 37.2M | 64.3% | 1 |
| Apr 2026 | Hardware store brands | 37.2M | 64.3% | 1 |
| May 2026 | Hardware store brands | 37.2M | 63.3% | 1 |
| Jun 2026 | Hardware store brands | 30.4M | 62% | 1 |
| Jul 2026 | Hardware store brands | 30.4M | 63.2% | 1 |
| Aug 2026 | Hardware store brands | 30.4M | 63.2% | 1 |
| Sep 2026 | Hardware store brands | 30.4M | 64.2% | 1 |

## How is Home Depot measured?

Brandwave collects information about searches that people make online using Home Depot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “home depot”

## Which hardware store brands compete with Home Depot?

- [Lowe's](/demand/us/brands/lowe-s): Head-to-head: /demand/us/compare/home-depot-vs-lowe-s
- [Ace Hardware](/demand/us/brands/ace-hardware): Head-to-head: /demand/us/compare/ace-hardware-vs-home-depot

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Home Depot: search popularity in United States". https://gobrandwave.com/demand/us/brands/home-depot

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/home-depot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.