--- title: "Hiya: search popularity in the United States" description: "Hiya makes children's vitamins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/hiya-health" publisher: "Brandwave" --- # Hiya: search popularity in the United States Hiya makes children's vitamins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hiya - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among kids' vitamin brands**: 20% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kids' vitamin brands | 3 | 20% | 40.5K | - [Kids' vitamin brands](/demand/us/categories/us-kids-vitamin-brands) ## Top kids' vitamin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hiya was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hiya is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SmartyPants | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hiya | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Renzo's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | L'il Critters | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Flintstones | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | MaryRuth's | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Zarbee's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Llama Naturals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids' vitamin brands - Asked ChatGPT "Which kids' vitamin brand should I buy in the US?": 1. SmartyPants, 2. L'il Critters, 3. Renzo's - Asked ChatGPT "What are the best kids' vitamin brands in the US?": 1. Hiya, 2. SmartyPants, 3. Renzo's, 4. Flintstones, 5. MaryRuth's - Asked ChatGPT "What's the best kids' multivitamin in the US for picky eaters?": 1. Renzo's, 2. SmartyPants, 3. Hiya - Searched Google, AI Overview "childrens multivitamin": 1. Hiya - Searched Google, AI Overview "best kids vitamins": 1. Hiya, 2. SmartyPants, 3. Renzo's Not named in any answer: Zarbee's and Llama Naturals. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Hiya changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hiya in the United States rose from 33.1K to 40.5K. - Across the 12 months ending September 2026, Hiya’s share of searches among kids' vitamin brands in the United States increased from 16.3% to 20%. - Across the 12 months ending September 2026, Hiya’s share of searches among kids' vitamin brands in the United States peaked at 20.4% in August 2026 and was lowest at 14% in February 2026. ## How did search popularity change for United States kids' vitamin brands in September 2026? - In September 2026, Zarbee's overtook L'il Critters to rank 4th among kids' vitamin brands in the United States, with 13.4% of the searches. - In September 2026, L'il Critters lost share of searches among kids' vitamin brands in the United States, from 11.2% to 8.9%. - In September 2026, MaryRuth's lost share of searches among kids' vitamin brands in the United States, from 30.5% to 29.8%. - In September 2026, Flintstones lost share of searches among kids' vitamin brands in the United States, from 25% to 24.4%. - Estimated monthly branded searches for Hiya in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Llama Naturals in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kids' vitamin brands | 33.1K | 16.3% | 3 | | Nov 2025 | Kids' vitamin brands | 33.1K | 14.6% | 3 | | Dec 2025 | Kids' vitamin brands | 33.1K | 15.2% | 3 | | Jan 2026 | Kids' vitamin brands | 40.5K | 15.2% | 3 | | Feb 2026 | Kids' vitamin brands | 33.1K | 14% | 3 | | Mar 2026 | Kids' vitamin brands | 33.1K | 15.4% | 3 | | Apr 2026 | Kids' vitamin brands | 33.1K | 16.7% | 3 | | May 2026 | Kids' vitamin brands | 27.1K | 14.4% | 3 | | Jun 2026 | Kids' vitamin brands | 27.1K | 17% | 3 | | Jul 2026 | Kids' vitamin brands | 33.1K | 19% | 3 | | Aug 2026 | Kids' vitamin brands | 40.5K | 20.4% | 3 | | Sep 2026 | Kids' vitamin brands | 40.5K | 20% | 3 | ## How are Hiya’s branded searches counted? Brandwave collects information about searches that people make online using Hiya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hiya vitamins” ## Which kids' vitamin brands compete with Hiya? - [MaryRuth's](/demand/us/brands/maryruths): Head-to-head: /demand/us/compare/hiya-health-vs-maryruths - [Flintstones](/demand/us/brands/flintstones-vitamins): Head-to-head: /demand/us/compare/flintstones-vitamins-vs-hiya-health - [Zarbee's](/demand/us/brands/zarbees): Head-to-head: /demand/us/compare/hiya-health-vs-zarbees - [L'il Critters](/demand/us/brands/lil-critters): Head-to-head: /demand/us/compare/hiya-health-vs-lil-critters - [Llama Naturals](/demand/us/brands/llama-naturals): Head-to-head: /demand/us/compare/hiya-health-vs-llama-naturals - [Renzo's](/demand/us/brands/renzos-vitamins) - [SmartyPants](/demand/us/brands/smartypants-vitamins) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hiya: search popularity in the United States". https://gobrandwave.com/demand/us/brands/hiya-health This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hiya-health. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.