---
title: "Hisense: search popularity in the United States"
description: "Hisense is an electronics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/hisense"
publisher: "Brandwave"
---

# Hisense: search popularity in the United States

Hisense is an electronics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hisense
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among TV brands**: 7.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| TV brands | 5 | 7.5% | 74K |
| Refrigerator brands | 9 | 3.1% | 18.1K |

- [TV brands](/demand/us/categories/us-tv-brands)
- [Refrigerator brands](/demand/us/categories/us-refrigerator-brands)

## Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hisense is the fourth most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Samsung | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Sony | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Hisense | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Insignia | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| TCL | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Roku | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vizio | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Panasonic | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Element | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about TV brands

- Asked ChatGPT "Which TV should I buy?": 1. LG, 2. Hisense, 3. Samsung
- Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic
- Asked ChatGPT "What is the best 65 inch TV?": 1. LG, 2. Samsung, 3. Hisense
- Searched Google, AI Overview "tv": 1. Insignia, 2. Roku, 3. Vizio
- Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense

Not named in any answer: Element, Philips, Sharp and Toshiba.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Hisense changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hisense in the United States held steady, from 88.8K to 92.1K.
- Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in the United States peaked at 9.8% in June 2026 and was lowest at 7.5% in September 2026.
- Across the 12 months ending September 2026, Hisense fell from 4th to 5th among TV brands in the United States.
- Across the 12 months ending September 2026, Hisense’s share of searches among refrigerator brands in the United States increased from 2% to 3.1%.
- Across the 12 months ending September 2026, Hisense’s share of searches among refrigerator brands in the United States peaked at 3.6% in May 2026 and was lowest at 2% in October 2025.

## How did search popularity change for United States TV brands in September 2026?

- In September 2026, LG overtook Vizio and Hisense to rank 3rd among TV brands in the United States, with 13.7% of the searches.
- In September 2026, Vizio lost share of searches among TV brands in the United States, from 11.2% to 9.2%.
- In September 2026, Hisense lost share of searches among TV brands in the United States, from 9.2% to 7.5%.
- In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%.
- In September 2026, Panasonic rose from 12th to 11th among TV brands in the United States.
- In September 2026, Sharp rose from 13th to 12th among TV brands in the United States.

## How did search popularity change for United States refrigerator brands in September 2026?

- In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%.
- In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%.
- In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%.
- In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%.
- LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026.
- Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TV brands | 74K | 8% | 4 |
| Nov 2025 | TV brands | 110K | 8.6% | 4 |
| Dec 2025 | TV brands | 90.5K | 8.7% | 5 |
| Jan 2026 | TV brands | 74K | 7.7% | 5 |
| Feb 2026 | TV brands | 60.5K | 7.8% | 5 |
| Mar 2026 | TV brands | 60.5K | 7.7% | 5 |
| Apr 2026 | TV brands | 60.5K | 8.2% | 5 |
| May 2026 | TV brands | 74K | 9.1% | 4 |
| Jun 2026 | TV brands | 90.5K | 9.8% | 3 |
| Jul 2026 | TV brands | 90.5K | 9.6% | 3 |
| Aug 2026 | TV brands | 90.5K | 9.2% | 4 |
| Sep 2026 | TV brands | 74K | 7.5% | 5 |
| Oct 2025 | Refrigerator brands | 14.8K | 2% | 9 |
| Nov 2025 | Refrigerator brands | 18.1K | 2.4% | 9 |
| Dec 2025 | Refrigerator brands | 14.8K | 2.4% | 9 |
| Jan 2026 | Refrigerator brands | 18.1K | 2.9% | 9 |
| Feb 2026 | Refrigerator brands | 14.8K | 2.6% | 9 |
| Mar 2026 | Refrigerator brands | 18.1K | 2.8% | 9 |
| Apr 2026 | Refrigerator brands | 14.8K | 2.3% | 9 |
| May 2026 | Refrigerator brands | 22.2K | 3.6% | 9 |
| Jun 2026 | Refrigerator brands | 18.1K | 2.6% | 9 |
| Jul 2026 | Refrigerator brands | 22.2K | 3% | 9 |
| Aug 2026 | Refrigerator brands | 18.1K | 2.5% | 9 |
| Sep 2026 | Refrigerator brands | 18.1K | 3.1% | 9 |

## How are Hisense’s branded searches counted?

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hisense refrigerator”
- “hisense tv”

## Which TV brands compete with Hisense?

- [Roku](/demand/us/brands/roku)
- [Samsung](/demand/us/brands/samsung): Head-to-head: /demand/us/compare/hisense-vs-samsung
- [LG](/demand/us/brands/lg): Head-to-head: /demand/us/compare/hisense-vs-lg
- [Vizio](/demand/us/brands/vizio): Head-to-head: /demand/us/compare/hisense-vs-vizio
- [TCL](/demand/us/brands/tcl): Head-to-head: /demand/us/compare/hisense-vs-tcl
- [Sony](/demand/us/brands/sony): Head-to-head: /demand/us/compare/hisense-vs-sony
- [Insignia](/demand/us/brands/insignia)
- [Element](/demand/us/brands/element-electronics)
- [Philips](/demand/us/brands/philips)
- [Panasonic](/demand/us/brands/panasonic)
- [Sharp](/demand/us/brands/sharp-electronics)
- [Toshiba](/demand/us/brands/toshiba)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hisense: search popularity in the United States". https://gobrandwave.com/demand/us/brands/hisense

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hisense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.