--- title: "HiPP: search popularity in the United States" description: "HiPP is a German maker of organic baby formula and baby food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/hipp" publisher: "Brandwave" --- # HiPP: search popularity in the United States HiPP is a German maker of organic baby formula and baby food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HiPP - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among baby formula brands**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby formula brands | 5 | 3.8% | 14.8K | - [Baby formula brands](/demand/us/categories/us-baby-formula-brands) ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HiPP did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Similac | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Enfamil | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Bobbie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kendamil | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Earth's Best | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Happy Baby | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | HiPP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ByHeart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gerber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Else Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby formula brands - Asked ChatGPT "What's the best baby formula for a newborn?": 1. Similac, 2. Enfamil - Asked ChatGPT "Which infant formula is closest to breast milk?": 1. Similac, 2. Enfamil, 3. Bobbie - Asked ChatGPT "What's the best organic baby formula?": 1. Bobbie, 2. Earth's Best, 3. Happy Baby - Searched Google, AI Overview "baby formula": 1. Similac, 2. Enfamil - Searched Google, AI Overview "best baby formula": 1. Enfamil, 2. Kendamil, 3. Bobbie Not named in any answer: HiPP, ByHeart, Holle, Gerber and Else Nutrition. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for HiPP changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HiPP in the United States held steady at 14.8K. - Across the 12 months ending September 2026, HiPP’s share of searches among baby formula brands in the United States peaked at 5% in May 2026 and was lowest at 2% in November 2025. - Across the 12 months ending September 2026, HiPP rose from 6th to 5th among baby formula brands in the United States. ## How did search popularity change for United States baby formula brands in September 2026? - In September 2026, ByHeart gained share of searches among baby formula brands in the United States, from 1.8% to 3.3%. - Enfamil’s share of searches among baby formula brands in the United States has lost ground for 3 months in a row, from 28.7% to 23.1% in September 2026. - Estimated monthly branded searches for Bobbie in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026. - Estimated monthly branded searches for Kendamil in the United States rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026. - Estimated monthly branded searches for Holle in the United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Earth's Best in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby formula brands | 14.8K | 3.4% | 6 | | Nov 2025 | Baby formula brands | 14.8K | 2% | 6 | | Dec 2025 | Baby formula brands | 14.8K | 3.4% | 6 | | Jan 2026 | Baby formula brands | 18.1K | 4.1% | 6 | | Feb 2026 | Baby formula brands | 14.8K | 4% | 6 | | Mar 2026 | Baby formula brands | 14.8K | 3.8% | 5 | | Apr 2026 | Baby formula brands | 14.8K | 4.1% | 5 | | May 2026 | Baby formula brands | 18.1K | 5% | 5 | | Jun 2026 | Baby formula brands | 14.8K | 3.9% | 5 | | Jul 2026 | Baby formula brands | 14.8K | 3.9% | 5 | | Aug 2026 | Baby formula brands | 14.8K | 3.8% | 5 | | Sep 2026 | Baby formula brands | 14.8K | 3.8% | 5 | ## How are HiPP’s branded searches counted? Brandwave collects information about searches that people make online using HiPP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hipp formula” ## Which baby formula brands compete with HiPP? - [Similac](/demand/us/brands/similac) - [Bobbie](/demand/us/brands/bobbie): Head-to-head: /demand/us/compare/bobbie-vs-hipp - [Enfamil](/demand/us/brands/enfamil): Head-to-head: /demand/us/compare/enfamil-vs-hipp - [Kendamil](/demand/us/brands/kendamil): Head-to-head: /demand/us/compare/hipp-vs-kendamil - [ByHeart](/demand/us/brands/byheart): Head-to-head: /demand/us/compare/byheart-vs-hipp - [Earth's Best](/demand/us/brands/earths-best): Head-to-head: /demand/us/compare/earths-best-vs-hipp - [Happy Baby](/demand/us/brands/happy-baby) - [Holle](/demand/us/brands/holle) - [Gerber](/demand/us/brands/gerber-baby) - [Else Nutrition](/demand/us/brands/else-nutrition) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HiPP: search popularity in the United States". https://gobrandwave.com/demand/us/brands/hipp This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hipp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.