--- title: "High Noon: search popularity in the United States" description: "High Noon makes vodka seltzers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/high-noon" publisher: "Brandwave" --- # High Noon: search popularity in the United States High Noon makes vodka seltzers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: High Noon - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among hard seltzer brands**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hard seltzer brands | 3 | 4.2% | 12K | - [Hard seltzer brands](/demand/us/categories/us-hard-seltzer-brands) ## Top hard seltzer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, High Noon appeared in all five answers. High Noon is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | High Noon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | White Claw | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Truly | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NÜTRL | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Vizzy | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bud Light Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michelob Ultra Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smirnoff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Corona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hard seltzer brands - Asked ChatGPT "Which hard seltzer brand should I buy in the US?": 1. White Claw, 2. Truly, 3. High Noon - Asked ChatGPT "What are the best hard seltzer brands in the US?": 1. High Noon, 2. White Claw, 3. Truly, 4. NÜTRL, 5. Vizzy - Asked ChatGPT "What's the best hard seltzer brand in the US for a summer party?": 1. High Noon, 2. White Claw, 3. Truly - Searched Google, AI Overview "hard seltzer": 1. White Claw, 2. Truly, 3. High Noon, 4. NÜTRL, 5. Vizzy - Searched Google, AI Overview "best hard seltzer": 1. High Noon, 2. NÜTRL, 3. White Claw Not named in any answer: Bud Light Seltzer, Michelob Ultra Seltzer, Smirnoff and Corona. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for High Noon changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for High Noon in the United States fell from 16.5K to 12K. - Across the 12 months ending September 2026, High Noon’s share of searches among hard seltzer brands in the United States decreased from 5.9% to 4.2%. - Across the 12 months ending September 2026, High Noon’s share of searches among hard seltzer brands in the United States peaked at 14.3% in July 2026 and was lowest at 4.1% in April 2026. - Across the 12 months ending September 2026, High Noon rose from 4th to 3rd among hard seltzer brands in the United States. ## How did search popularity change for United States hard seltzer brands in September 2026? - In September 2026, NÜTRL gained share of searches among hard seltzer brands in the United States, from 43% to 47.3%. - In September 2026, White Claw gained share of searches among hard seltzer brands in the United States, from 35% to 38.5%. - In September 2026, High Noon lost share of searches among hard seltzer brands in the United States, from 11.2% to 4.2%. - In September 2026, Truly lost share of searches among hard seltzer brands in the United States, from 4.3% to 3.1%. - Estimated monthly branded searches for Michelob Ultra Seltzer in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Corona in the United States rose 21.9% over 12 measured months, from 320 to 390 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hard seltzer brands | 16.5K | 5.9% | 4 | | Nov 2025 | Hard seltzer brands | 13.5K | 6% | 3 | | Dec 2025 | Hard seltzer brands | 12.8K | 5.6% | 3 | | Jan 2026 | Hard seltzer brands | 14.7K | 5.9% | 3 | | Feb 2026 | Hard seltzer brands | 9K | 4.5% | 3 | | Mar 2026 | Hard seltzer brands | 11K | 4.5% | 3 | | Apr 2026 | Hard seltzer brands | 10.8K | 4.1% | 3 | | May 2026 | Hard seltzer brands | 20.2K | 6.6% | 3 | | Jun 2026 | Hard seltzer brands | 41.2K | 12.4% | 3 | | Jul 2026 | Hard seltzer brands | 48.6K | 14.3% | 3 | | Aug 2026 | Hard seltzer brands | 35.2K | 11.2% | 3 | | Sep 2026 | Hard seltzer brands | 12K | 4.2% | 3 | ## How are High Noon’s branded searches counted? Brandwave collects information about searches that people make online using High Noon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “high noon hard seltzer” - “high noon seltzer” ## Which hard seltzer brands compete with High Noon? - [NÜTRL](/demand/us/brands/nutrl): Head-to-head: /demand/us/compare/high-noon-vs-nutrl - [White Claw](/demand/us/brands/white-claw): Head-to-head: /demand/us/compare/high-noon-vs-white-claw - [Truly](/demand/us/brands/truly-hard-seltzer): Head-to-head: /demand/us/compare/high-noon-vs-truly-hard-seltzer - [Vizzy](/demand/us/brands/vizzy): Head-to-head: /demand/us/compare/high-noon-vs-vizzy - [Bud Light Seltzer](/demand/us/brands/bud-light-seltzer): Head-to-head: /demand/us/compare/bud-light-seltzer-vs-high-noon - [Michelob Ultra Seltzer](/demand/us/brands/michelob-ultra-seltzer) - [Smirnoff](/demand/us/brands/smirnoff) - [Corona](/demand/us/brands/corona) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "High Noon: search popularity in the United States". https://gobrandwave.com/demand/us/brands/high-noon This page is also available as HTML at https://gobrandwave.com/demand/us/brands/high-noon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.