---
title: "HiBob: search popularity in United States"
description: "An HR platform, known as Bob, for managing people, performance, and payroll in midsize companies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/hibob"
publisher: "Brandwave"
---

# HiBob: search popularity in United States

An HR platform, known as Bob, for managing people, performance, and payroll in midsize companies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HiBob
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among HR and payroll software for small and midsize businesses**: 0.21%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| HR and payroll software for small and midsize businesses | 7 | 0.21% | 860 |

- [HR and payroll software for small and midsize businesses](/demand/us/categories/us-smb-hr-and-payroll-software)

## How has branded search demand for HiBob changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for HiBob in United States fell from 950 to 860.
- Across the 12 months ending September 2026, HiBob’s estimated Share of Search among HR and payroll software for small and midsize businesses in United States held steady, from 0.22% to 0.21%.

## How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026?

- In September 2026, RUN Powered by ADP gained estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 76% to 78.5%.
- In September 2026, BambooHR lost estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 10.2% to 8.7%.
- In September 2026, Gusto lost estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 10.8% to 9.6%.
- Estimated monthly branded searches for Paychex in United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HR and payroll software for small and midsize businesses | 950 | 0.22% | 7 |
| Nov 2025 | HR and payroll software for small and midsize businesses | 860 | 0.2% | 7 |
| Dec 2025 | HR and payroll software for small and midsize businesses | 690 | 0.14% | 7 |
| Jan 2026 | HR and payroll software for small and midsize businesses | 890 | 0.17% | 7 |
| Feb 2026 | HR and payroll software for small and midsize businesses | 870 | 0.2% | 7 |
| Mar 2026 | HR and payroll software for small and midsize businesses | 1.1K | 0.23% | 7 |
| Apr 2026 | HR and payroll software for small and midsize businesses | 1K | 0.23% | 7 |
| May 2026 | HR and payroll software for small and midsize businesses | 880 | 0.2% | 7 |
| Jun 2026 | HR and payroll software for small and midsize businesses | 880 | 0.2% | 7 |
| Jul 2026 | HR and payroll software for small and midsize businesses | 850 | 0.19% | 7 |
| Aug 2026 | HR and payroll software for small and midsize businesses | 770 | 0.18% | 7 |
| Sep 2026 | HR and payroll software for small and midsize businesses | 860 | 0.21% | 7 |

## How is HiBob measured?

Brandwave collects information about searches that people make online using HiBob’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bob hr”
- “hibob app”
- “hibob company”
- “hibob demo”
- “hibob hr”
- “hibob hr software”
- “hibob hr system”
- “hibob hris”
- “hibob integrations”
- “hibob onboarding”
- “hibob payroll”
- “hibob performance management”
- “hibob platform”

## Which HR and payroll software for small and midsize businesses compete with HiBob?

- [RUN Powered by ADP](/demand/us/brands/adp-run)
- [Gusto](/demand/us/brands/gusto): Head-to-head: /demand/us/compare/gusto-vs-hibob
- [BambooHR](/demand/us/brands/bamboohr): Head-to-head: /demand/us/compare/bamboohr-vs-hibob
- [Rippling](/demand/us/brands/rippling): Head-to-head: /demand/us/compare/hibob-vs-rippling
- [Paychex](/demand/us/brands/paychex): Head-to-head: /demand/us/compare/hibob-vs-paychex
- [Justworks](/demand/us/brands/justworks): Head-to-head: /demand/us/compare/hibob-vs-justworks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HiBob: search popularity in United States". https://gobrandwave.com/demand/us/brands/hibob

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hibob. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.