---
title: "HG: search popularity in United States"
description: "HG is cleaning products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/hg"
publisher: "Brandwave"
---

# HG: search popularity in United States

HG is cleaning products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HG
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among oven cleaners**: 44%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Oven cleaners | 2 | 44% | 135K |

- [Oven cleaners](/demand/us/categories/us-oven-cleaners)

## How has branded search demand for HG changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for HG in United States rose from 110K to 135K.
- Across the 12 months ending September 2026, HG’s estimated Share of Search among oven cleaners in United States decreased from 46.3% to 44%.
- Across the 12 months ending September 2026, HG’s estimated Share of Search among oven cleaners in United States peaked at 47.2% in February 2026 and was lowest at 30.1% in July 2026.
- Across the 12 months ending September 2026, HG fell from 1st to 2nd among oven cleaners in United States.

## How did search popularity change for United States oven cleaners in September 2026?

- In September 2026, HG gained estimated Share of Search among oven cleaners in United States, from 33.9% to 44%.
- In September 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners in United States, from 50.6% to 44%.
- In September 2026, Easy-Off lost estimated Share of Search among oven cleaners in United States, from 6.9% to 4.9%.
- In September 2026, Zep lost estimated Share of Search among oven cleaners in United States, from 8.5% to 7.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oven cleaners | 110K | 46.3% | 1 |
| Nov 2025 | Oven cleaners | 90.5K | 41.3% | 2 |
| Dec 2025 | Oven cleaners | 90.5K | 39% | 2 |
| Jan 2026 | Oven cleaners | 110K | 43.3% | 2 |
| Feb 2026 | Oven cleaners | 110K | 47.2% | 1 |
| Mar 2026 | Oven cleaners | 110K | 42.5% | 2 |
| Apr 2026 | Oven cleaners | 110K | 43.7% | 2 |
| May 2026 | Oven cleaners | 110K | 43.4% | 2 |
| Jun 2026 | Oven cleaners | 90.5K | 38.8% | 2 |
| Jul 2026 | Oven cleaners | 74K | 30.1% | 2 |
| Aug 2026 | Oven cleaners | 90.5K | 33.9% | 2 |
| Sep 2026 | Oven cleaners | 135K | 44% | 2 |

## How is HG measured?

Brandwave collects information about searches that people make online using HG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hg”

## Which oven cleaners compete with HG?

- [Barkeepers Friend](/demand/us/brands/barkeepers-friend): Head-to-head: /demand/us/compare/barkeepers-friend-vs-hg
- [Zep](/demand/us/brands/zep): Head-to-head: /demand/us/compare/hg-vs-zep
- [Easy-Off](/demand/us/brands/easy-off): Head-to-head: /demand/us/compare/easy-off-vs-hg

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HG: search popularity in United States". https://gobrandwave.com/demand/us/brands/hg

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.