---
title: "HelloFresh: search popularity in United States"
description: "Recipe-led meal kits delivered to households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/hellofresh"
publisher: "Brandwave"
---

# HelloFresh: search popularity in United States

Recipe-led meal kits delivered to households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HelloFresh
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among meal kit services**: 32.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meal kit services | 2 | 32.6% | 110K |

- [Meal kit services](/demand/us/categories/us-meal-kit-services)

## How has branded search demand for HelloFresh changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for HelloFresh in United States fell from 246K to 110K.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services in United States decreased from 40.4% to 32.6%.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services in United States peaked at 42.9% in November 2025 and was lowest at 23.8% in May 2026.
- Across the 12 months ending September 2026, HelloFresh fell from 1st to 2nd among meal kit services in United States.

## How did search popularity change for United States meal kit services in September 2026?

- In September 2026, HelloFresh gained estimated Share of Search among meal kit services in United States, from 26.4% to 32.6%.
- In September 2026, Home Chef gained estimated Share of Search among meal kit services in United States, from 48.1% to 48.9%.
- In September 2026, Blue Apron lost estimated Share of Search among meal kit services in United States, from 17.6% to 12%.
- In September 2026, Marley Spoon lost estimated Share of Search among meal kit services in United States, from 7.9% to 6.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meal kit services | 246K | 40.4% | 1 |
| Nov 2025 | Meal kit services | 201K | 42.9% | 1 |
| Dec 2025 | Meal kit services | 201K | 42.9% | 1 |
| Jan 2026 | Meal kit services | 301K | 42% | 1 |
| Feb 2026 | Meal kit services | 165K | 37.7% | 1 |
| Mar 2026 | Meal kit services | 165K | 37.7% | 1 |
| Apr 2026 | Meal kit services | 135K | 36.3% | 2 |
| May 2026 | Meal kit services | 74K | 23.8% | 2 |
| Jun 2026 | Meal kit services | 74K | 26.8% | 2 |
| Jul 2026 | Meal kit services | 74K | 27.7% | 2 |
| Aug 2026 | Meal kit services | 90.5K | 26.4% | 2 |
| Sep 2026 | Meal kit services | 110K | 32.6% | 2 |

## How is HelloFresh measured?

Brandwave collects information about searches that people make online using HelloFresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hellofresh”

## Which meal kit services compete with HelloFresh?

- [Home Chef](/demand/us/brands/home-chef): Head-to-head: /demand/us/compare/hellofresh-vs-home-chef
- [Blue Apron](/demand/us/brands/blue-apron): Head-to-head: /demand/us/compare/blue-apron-vs-hellofresh
- [Marley Spoon](/demand/us/brands/marley-spoon): Head-to-head: /demand/us/compare/hellofresh-vs-marley-spoon

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HelloFresh: search popularity in United States". https://gobrandwave.com/demand/us/brands/hellofresh

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hellofresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.