--- title: "Harney & Sons: search popularity in the United States" description: "Harney & Sons is a tea brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/harney-and-sons" publisher: "Brandwave" --- # Harney & Sons: search popularity in the United States Harney & Sons is a tea brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Harney & Sons - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among tea brands**: 29.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tea brands | 1 | 29.4% | 40.5K | - [Tea brands](/demand/us/categories/us-tea-brands) ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Harney & Sons was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Harney & Sons is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bigelow | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Harney & Sons | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lipton | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Celestial Seasonings | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Numi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Yogi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tazo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand?": 1. Harney & Sons, 2. Twinings, 3. Numi, 4. Celestial Seasonings - Asked ChatGPT "Which herbal tea is best for sleep?": named none of the brands we track - Asked ChatGPT "What's the best black tea to buy at the grocery store?": 1. Twinings, 2. Bigelow - Searched Google, AI Overview "tea brands": 1. Lipton, 2. Bigelow, 3. Twinings, 4. Celestial Seasonings, 5. Yogi, 6. Numi, 7. Harney & Sons - Searched Google, AI Overview "best tea": 1. Harney & Sons Not named in any answer: Tazo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Harney & Sons changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Harney & Sons in the United States fell from 60.5K to 40.5K. - Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands in the United States decreased from 30% to 29.4%. - Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands in the United States peaked at 33.9% in May 2026 and was lowest at 28.3% in January 2026. ## How did search popularity change for United States tea brands in September 2026? - In September 2026, Yogi overtook Celestial Seasonings to rank 4th among tea brands in the United States, with 10.7% of the searches. - In September 2026, Lipton gained share of searches among tea brands in the United States, from 17.9% to 19.7%. - In September 2026, Bigelow gained share of searches among tea brands in the United States, from 11.9% to 13.1%. - In September 2026, Twinings gained share of searches among tea brands in the United States, from 6.5% to 7.2%. - In September 2026, Harney & Sons lost share of searches among tea brands in the United States, from 32.6% to 29.4%. - In September 2026, Celestial Seasonings lost share of searches among tea brands in the United States, from 9.8% to 8.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tea brands | 60.5K | 30% | 1 | | Nov 2025 | Tea brands | 74K | 32.8% | 1 | | Dec 2025 | Tea brands | 90.5K | 33.8% | 1 | | Jan 2026 | Tea brands | 74K | 28.3% | 1 | | Feb 2026 | Tea brands | 60.5K | 31% | 1 | | Mar 2026 | Tea brands | 49.5K | 29.5% | 1 | | Apr 2026 | Tea brands | 49.5K | 31% | 1 | | May 2026 | Tea brands | 49.5K | 33.9% | 1 | | Jun 2026 | Tea brands | 40.5K | 31.7% | 1 | | Jul 2026 | Tea brands | 40.5K | 30.3% | 1 | | Aug 2026 | Tea brands | 49.5K | 32.6% | 1 | | Sep 2026 | Tea brands | 40.5K | 29.4% | 1 | ## How are Harney & Sons’ branded searches counted? Brandwave collects information about searches that people make online using Harney & Sons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “harney and sons” ## Which tea brands compete with Harney & Sons? - [Lipton](/demand/us/brands/lipton): Head-to-head: /demand/us/compare/harney-and-sons-vs-lipton - [Bigelow](/demand/us/brands/bigelow): Head-to-head: /demand/us/compare/bigelow-vs-harney-and-sons - [Yogi](/demand/us/brands/yogi-tea): Head-to-head: /demand/us/compare/harney-and-sons-vs-yogi-tea - [Celestial Seasonings](/demand/us/brands/celestial-seasonings): Head-to-head: /demand/us/compare/celestial-seasonings-vs-harney-and-sons - [Tazo](/demand/us/brands/tazo): Head-to-head: /demand/us/compare/harney-and-sons-vs-tazo - [Twinings](/demand/us/brands/twinings) - [Numi](/demand/us/brands/numi-tea) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Harney & Sons: search popularity in the United States". https://gobrandwave.com/demand/us/brands/harney-and-sons This page is also available as HTML at https://gobrandwave.com/demand/us/brands/harney-and-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.