---
title: "Hallmark: search popularity in United States"
description: "Hallmark is greeting card maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/hallmark"
publisher: "Brandwave"
---

# Hallmark: search popularity in United States

Hallmark is greeting card maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hallmark
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among greeting cards**: 15.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Greeting cards | 2 | 15.7% | 9.9K |

- [Greeting cards](/demand/us/categories/us-greeting-cards)

## How has branded search demand for Hallmark changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hallmark in United States fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United States decreased from 18.6% to 15.7%.
- Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United States peaked at 18.8% in January 2026 and was lowest at 15.7% in August 2026.

## How did search popularity change for United States greeting cards in September 2026?

- Estimated monthly branded searches for Hallmark in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for American Greetings in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
- Estimated monthly branded searches for Papyrus in United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Greeting cards | 14.8K | 18.6% | 2 |
| Nov 2025 | Greeting cards | 18.1K | 18.6% | 2 |
| Dec 2025 | Greeting cards | 22.2K | 18.6% | 2 |
| Jan 2026 | Greeting cards | 14.8K | 18.8% | 2 |
| Feb 2026 | Greeting cards | 14.8K | 18.8% | 2 |
| Mar 2026 | Greeting cards | 12.1K | 16% | 2 |
| Apr 2026 | Greeting cards | 14.8K | 18.8% | 2 |
| May 2026 | Greeting cards | 14.8K | 15.9% | 2 |
| Jun 2026 | Greeting cards | 12.1K | 15.9% | 2 |
| Jul 2026 | Greeting cards | 9.9K | 15.9% | 2 |
| Aug 2026 | Greeting cards | 9.9K | 15.7% | 2 |
| Sep 2026 | Greeting cards | 9.9K | 15.7% | 2 |

## How is Hallmark measured?

Brandwave collects information about searches that people make online using Hallmark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hallmark cards”

## Which greeting cards compete with Hallmark?

- [American Greetings](/demand/us/brands/american-greetings): Head-to-head: /demand/us/compare/american-greetings-vs-hallmark
- [Papyrus](/demand/us/brands/papyrus): Head-to-head: /demand/us/compare/hallmark-vs-papyrus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hallmark: search popularity in United States". https://gobrandwave.com/demand/us/brands/hallmark

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/hallmark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.