---
title: "Half Price Books: search popularity in United States"
description: "Half Price Books is a new and used bookstore chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/half-price-books"
publisher: "Brandwave"
---

# Half Price Books: search popularity in United States

Half Price Books is a new and used bookstore chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Half Price Books
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among bookstores**: 10.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bookstores | 2 | 10.9% | 1M |

- [Bookstores](/demand/us/categories/us-bookstores)

## How has branded search demand for Half Price Books changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Half Price Books in United States rose from 823K to 1M.
- Across the 12 months ending September 2026, Half Price Books’ estimated Share of Search among bookstores in United States peaked at 10.9% in July 2026 and was lowest at 7.6% in December 2025.

## How did search popularity change for United States bookstores in September 2026?

- In September 2026, Barnes & Noble gained estimated Share of Search among bookstores in United States, from 80.5% to 81.8%.
- In September 2026, Books-A-Million lost estimated Share of Search among bookstores in United States, from 8.8% to 7.3%.
- Estimated monthly branded searches for Half Price Books in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bookstores | 823K | 10.8% | 2 |
| Nov 2025 | Bookstores | 823K | 9.1% | 2 |
| Dec 2025 | Bookstores | 1M | 7.6% | 3 |
| Jan 2026 | Bookstores | 1M | 10.7% | 2 |
| Feb 2026 | Bookstores | 823K | 10.8% | 2 |
| Mar 2026 | Bookstores | 823K | 9% | 3 |
| Apr 2026 | Bookstores | 823K | 10.8% | 2 |
| May 2026 | Bookstores | 1M | 10.7% | 2 |
| Jun 2026 | Bookstores | 823K | 9.1% | 2 |
| Jul 2026 | Bookstores | 1M | 10.9% | 2 |
| Aug 2026 | Bookstores | 1M | 10.7% | 2 |
| Sep 2026 | Bookstores | 1M | 10.9% | 2 |

## How is Half Price Books measured?

Brandwave collects information about searches that people make online using Half Price Books’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “half price books”

## Which bookstores compete with Half Price Books?

- [Barnes & Noble](/demand/us/brands/barnes-noble): Head-to-head: /demand/us/compare/barnes-noble-vs-half-price-books
- [Books-A-Million](/demand/us/brands/books-a-million): Head-to-head: /demand/us/compare/books-a-million-vs-half-price-books

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Half Price Books: search popularity in United States". https://gobrandwave.com/demand/us/brands/half-price-books

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/half-price-books. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.