--- title: "Green Chef: search popularity in the United States" description: "An organic meal kit service owned by HelloFresh. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/green-chef" publisher: "Brandwave" --- # Green Chef: search popularity in the United States An organic meal kit service owned by HelloFresh. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Green Chef - **Owned by**: HelloFresh - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among meal kit services**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Meal kit services | 7 | 2.9% | 33.1K | - [Meal kit services](/demand/us/categories/us-meal-kit-services) ## How has branded search demand for Green Chef changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Green Chef in the United States fell from 49.5K to 33.1K. - Across the 12 months ending September 2026, Green Chef’s share of searches among meal kit services in the United States decreased from 4.1% to 2.9%. - Across the 12 months ending September 2026, Green Chef’s share of searches among meal kit services in the United States peaked at 4.3% in November 2025 and was lowest at 2.5% in May 2026. ## How did search popularity change for United States meal kit services in September 2026? - In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in the United States, with 2.9% of the searches. - In September 2026, HelloFresh gained share of searches among meal kit services in the United States, from 7.3% to 9.5%. - In September 2026, CookUnity gained share of searches among meal kit services in the United States, from 24.2% to 26.1%. - In September 2026, Home Chef gained share of searches among meal kit services in the United States, from 13.3% to 14.3%. - In September 2026, Factor lost share of searches among meal kit services in the United States, from 39.5% to 35.4%. - In September 2026, Blue Apron lost share of searches among meal kit services in the United States, from 4.9% to 3.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Meal kit services | 49.5K | 4.1% | 7 | | Nov 2025 | Meal kit services | 40.5K | 4.3% | 7 | | Dec 2025 | Meal kit services | 40.5K | 3.5% | 7 | | Jan 2026 | Meal kit services | 74K | 3.5% | 7 | | Feb 2026 | Meal kit services | 40.5K | 3.2% | 7 | | Mar 2026 | Meal kit services | 40.5K | 3.1% | 8 | | Apr 2026 | Meal kit services | 33.1K | 2.7% | 8 | | May 2026 | Meal kit services | 27.1K | 2.5% | 8 | | Jun 2026 | Meal kit services | 27.1K | 2.8% | 7 | | Jul 2026 | Meal kit services | 27.1K | 2.7% | 7 | | Aug 2026 | Meal kit services | 40.5K | 3.3% | 7 | | Sep 2026 | Meal kit services | 33.1K | 2.9% | 7 | ## How are Green Chef’s branded searches counted? Brandwave collects information about searches that people make online using Green Chef’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “green chef” ## Which meal kit services compete with Green Chef? - [Factor](/demand/us/brands/factor-meals) - [CookUnity](/demand/us/brands/cookunity) - [Home Chef](/demand/us/brands/home-chef) - [HelloFresh](/demand/us/brands/hellofresh): Head-to-head: /demand/us/compare/green-chef-vs-hellofresh - [Blue Apron](/demand/us/brands/blue-apron): Head-to-head: /demand/us/compare/blue-apron-vs-green-chef - [EveryPlate](/demand/us/brands/everyplate): Head-to-head: /demand/us/compare/everyplate-vs-green-chef - [Purple Carrot](/demand/us/brands/purple-carrot): Head-to-head: /demand/us/compare/green-chef-vs-purple-carrot - [Marley Spoon](/demand/us/brands/marley-spoon): Head-to-head: /demand/us/compare/green-chef-vs-marley-spoon ## Who owns Green Chef? Green Chef is owned by HelloFresh. Brandwave also tracks HelloFresh, EveryPlate and Factor, owned by the same company, in the United States. - [HelloFresh](/demand/us/companies/hellofresh): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Green Chef? Green Chef is owned by HelloFresh. Brandwave also tracks HelloFresh, EveryPlate and Factor, owned by the same company, in the United States. ## Cite this page Brandwave. "Green Chef: search popularity in the United States". https://gobrandwave.com/demand/us/brands/green-chef This page is also available as HTML at https://gobrandwave.com/demand/us/brands/green-chef. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.