--- title: "Great Wolf Lodge: search popularity in the United States" description: "Great Wolf Lodge is a chain of indoor water park resorts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/great-wolf-lodge" publisher: "Brandwave" --- # Great Wolf Lodge: search popularity in the United States Great Wolf Lodge is a chain of indoor water park resorts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Great Wolf Lodge - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among water parks**: 74% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Water parks | 1 | 74% | 1M | - [Water parks in the US](/demand/us/categories/us-water-parks) ## Top water parks in ChatGPT and Google AI Overviews In three ChatGPT questions, Great Wolf Lodge was mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Great Wolf Lodge | 1 of 3 | 1 of 3 | | Kalahari Resorts | 2 of 3 | 2 of 3 | | Hurricane Harbor | 0 of 3 | 0 of 3 | | Schlitterbahn | 1 of 3 | 1 of 3 | | Noah's Ark Water Park | 0 of 3 | 0 of 3 | ## Every AI answer about water parks - Asked ChatGPT "What's the best water park in the US?": 1. Schlitterbahn - Asked ChatGPT "Which indoor water park resort is best for families?": 1. Great Wolf Lodge, 2. Kalahari Resorts - Asked ChatGPT "What are the best water parks near me?": 1. Kalahari Resorts Not named in any answer: Hurricane Harbor and Noah's Ark Water Park. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for Great Wolf Lodge changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Great Wolf Lodge in the United States held steady at 1M. - Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States decreased from 78.4% to 74%. - Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States peaked at 84.4% in February 2026 and was lowest at 52.6% in July 2026. ## How did search popularity change for United States water parks in September 2026? - In September 2026, Kalahari Resorts overtook Hurricane Harbor to rank 2nd among water parks in the United States, with 12.2% of the searches. - In September 2026, Great Wolf Lodge gained share of searches among water parks in the United States, from 60.3% to 74%. - In September 2026, Hurricane Harbor lost share of searches among water parks in the United States, from 14.9% to 6.7%. - In September 2026, Noah's Ark Water Park lost share of searches among water parks in the United States, from 6.7% to 1.6%. - In September 2026, Schlitterbahn lost share of searches among water parks in the United States, from 8.2% to 5.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Water parks | 1M | 78.4% | 1 | | Nov 2025 | Water parks | 1.2M | 79.2% | 1 | | Dec 2025 | Water parks | 1.5M | 82.7% | 1 | | Jan 2026 | Water parks | 1.8M | 83.2% | 1 | | Feb 2026 | Water parks | 1.8M | 84.4% | 1 | | Mar 2026 | Water parks | 1.8M | 76.6% | 1 | | Apr 2026 | Water parks | 1.2M | 72% | 1 | | May 2026 | Water parks | 1.2M | 59.6% | 1 | | Jun 2026 | Water parks | 1.5M | 55.2% | 1 | | Jul 2026 | Water parks | 1.5M | 52.6% | 1 | | Aug 2026 | Water parks | 1.2M | 60.3% | 1 | | Sep 2026 | Water parks | 1M | 74% | 1 | ## How are Great Wolf Lodge’s branded searches counted? Brandwave collects information about searches that people make online using Great Wolf Lodge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “great wolf lodge” ## Which water parks compete with Great Wolf Lodge? - [Kalahari Resorts](/demand/us/brands/kalahari-resorts): Head-to-head: /demand/us/compare/great-wolf-lodge-vs-kalahari-resorts - [Hurricane Harbor](/demand/us/brands/hurricane-harbor): Head-to-head: /demand/us/compare/great-wolf-lodge-vs-hurricane-harbor - [Schlitterbahn](/demand/us/brands/schlitterbahn): Head-to-head: /demand/us/compare/great-wolf-lodge-vs-schlitterbahn - [Noah's Ark Water Park](/demand/us/brands/noahs-ark-water-park): Head-to-head: /demand/us/compare/great-wolf-lodge-vs-noahs-ark-water-park ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Great Wolf Lodge: search popularity in the United States". https://gobrandwave.com/demand/us/brands/great-wolf-lodge This page is also available as HTML at https://gobrandwave.com/demand/us/brands/great-wolf-lodge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.