---
title: "Gleim: search popularity in the United States"
description: "Gleim publishes exam review courses for accounting and aviation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/gleim"
publisher: "Brandwave"
---

# Gleim: search popularity in the United States

Gleim publishes exam review courses for accounting and aviation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gleim
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among CPA review courses**: 4.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| CPA review courses | 4 | 4.8% | 1.6K |

- [CPA review courses](/demand/us/categories/us-cpa-review-courses)

## Top CPA review courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gleim appeared in all five answers. Gleim is the third most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Becker | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| UWorld | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Gleim | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| NINJA CPA Review | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Surgent | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Universal CPA Review | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Wiley CPAexcel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maxwell CPA Review | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about CPA review courses

- Asked ChatGPT "What's the best CPA review course?": 1. Becker, 2. UWorld, 3. Gleim, 4. NINJA CPA Review
- Asked ChatGPT "Which CPA review course is best for working full time?": 1. Becker, 2. UWorld, 3. Gleim, 4. NINJA CPA Review
- Asked ChatGPT "What's the cheapest way to study for the CPA exam?": 1. NINJA CPA Review, 2. Gleim, 3. Becker
- Searched Google, AI Overview "cpa review course": 1. Becker, 2. UWorld, 3. Gleim, 4. Surgent, 5. Universal CPA Review, 6. NINJA CPA Review
- Searched Google, AI Overview "cpa exam prep": 1. Becker, 2. UWorld, 3. Gleim, 4. Surgent, 5. Universal CPA Review, 6. NINJA CPA Review

Not named in any answer: Wiley CPAexcel and Maxwell CPA Review.

Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026.

## How has branded search demand for Gleim changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Gleim in the United States held steady at 1.6K.
- Across the 12 months ending September 2026, Gleim’s share of searches among CPA review courses in the United States decreased from 5.3% to 4.8%.
- Across the 12 months ending September 2026, Gleim’s share of searches among CPA review courses in the United States peaked at 5.4% in December 2025 and was lowest at 3% in July 2026.

## How did search popularity change for United States CPA review courses in September 2026?

- In September 2026, Gleim gained share of searches among CPA review courses in the United States, from 3.8% to 4.8%.
- In September 2026, Becker gained share of searches among CPA review courses in the United States, from 65.3% to 66%.
- In September 2026, Surgent lost share of searches among CPA review courses in the United States, from 3.8% to 3%.
- In September 2026, UWorld lost share of searches among CPA review courses in the United States, from 7.3% to 6.5%.
- Estimated monthly branded searches for Maxwell CPA Review in the United States rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
- Estimated monthly branded searches for Wiley CPAexcel in the United States fell 55.6% over 12 measured months, from 720 to 320 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CPA review courses | 1.6K | 5.3% | 4 |
| Nov 2025 | CPA review courses | 1.6K | 5.2% | 4 |
| Dec 2025 | CPA review courses | 1.6K | 5.4% | 4 |
| Jan 2026 | CPA review courses | 1.6K | 4.6% | 4 |
| Feb 2026 | CPA review courses | 1.3K | 5.4% | 4 |
| Mar 2026 | CPA review courses | 1.3K | 4.6% | 4 |
| Apr 2026 | CPA review courses | 1.3K | 4.4% | 4 |
| May 2026 | CPA review courses | 1.6K | 4.7% | 4 |
| Jun 2026 | CPA review courses | 1.3K | 3.8% | 4 |
| Jul 2026 | CPA review courses | 1K | 3% | 4 |
| Aug 2026 | CPA review courses | 1.3K | 3.8% | 4 |
| Sep 2026 | CPA review courses | 1.6K | 4.8% | 4 |

## How are Gleim’s branded searches counted?

Brandwave collects information about searches that people make online using Gleim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gleim cpa”

## Which CPA review courses compete with Gleim?

- [Becker](/demand/us/brands/becker-cpa): Head-to-head: /demand/us/compare/becker-cpa-vs-gleim
- [NINJA CPA Review](/demand/us/brands/ninja-cpa): Head-to-head: /demand/us/compare/gleim-vs-ninja-cpa
- [UWorld](/demand/us/brands/uworld): Head-to-head: /demand/us/compare/gleim-vs-uworld
- [Surgent](/demand/us/brands/surgent): Head-to-head: /demand/us/compare/gleim-vs-surgent
- [Universal CPA Review](/demand/us/brands/universal-cpa-review): Head-to-head: /demand/us/compare/gleim-vs-universal-cpa-review
- [Wiley CPAexcel](/demand/us/brands/wiley-cpaexcel)
- [Maxwell CPA Review](/demand/us/brands/maxwell-cpa-review)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gleim: search popularity in the United States". https://gobrandwave.com/demand/us/brands/gleim

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/gleim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
