--- title: "Ghost: search popularity in the United States" description: "Ghost makes protein powder, pre-workout and energy drinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/ghost-lifestyle" publisher: "Brandwave" --- # Ghost: search popularity in the United States Ghost makes protein powder, pre-workout and energy drinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ghost - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among energy drink brands**: 5.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Energy drink brands | 5 | 5.3% | 49.5K | | Protein powder brands | 10 | 4% | 14.8K | - [Energy drink brands](/demand/us/categories/us-energy-drink-brands) - [Protein powder brands](/demand/us/categories/us-protein-powder-brands) ## Top energy drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ghost was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ghost is the fourth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Bull | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Celsius | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Monster Energy | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Ghost | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | C4 | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Alani Nu | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | NOS | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Reign | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Rockstar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bang | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bucked Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZOA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about energy drink brands - Asked ChatGPT "Which energy drink should I buy?": 1. Red Bull, 2. Celsius - Asked ChatGPT "What are the best energy drink brands?": 1. Red Bull, 2. Celsius, 3. Monster Energy, 4. Ghost, 5. Alani Nu, 6. C4, 7. Reign - Asked ChatGPT "What is the healthiest energy drink?": 1. Red Bull, 2. Celsius - Searched Google, AI Overview "energy drinks": 1. Red Bull, 2. Monster Energy, 3. Celsius, 4. Ghost, 5. Alani Nu, 6. C4 - Searched Google, AI Overview "best energy drink": 1. Celsius, 2. C4, 3. Red Bull, 4. Alani Nu, 5. Ghost, 6. NOS Not named in any answer: Rockstar, Bang, Bucked Up and ZOA. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Ghost changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ghost in the United States rose from 39.2K to 64.3K. - Across the 12 months ending September 2026, Ghost’s share of searches among energy drink brands in the United States increased from 3% to 5.3%. - Across the 12 months ending September 2026, Ghost’s share of searches among energy drink brands in the United States peaked at 6.4% in August 2026 and was lowest at 2.9% in February 2026. - Across the 12 months ending September 2026, Ghost’s share of searches among protein powder brands in the United States increased from 3.1% to 4%. - Across the 12 months ending September 2026, Ghost’s share of searches among protein powder brands in the United States peaked at 4.2% in August 2026 and was lowest at 2.9% in November 2025. - Across the 12 months ending September 2026, Ghost rose from 11th to 10th among protein powder brands in the United States. ## How did search popularity change for United States energy drink brands in September 2026? - In September 2026, Red Bull gained share of searches among energy drink brands in the United States, from 39.2% to 48.6%. - In September 2026, Alani Nu lost share of searches among energy drink brands in the United States, from 14.4% to 8%. - In September 2026, Celsius lost share of searches among energy drink brands in the United States, from 22.3% to 19.9%. - In September 2026, Ghost lost share of searches among energy drink brands in the United States, from 6.4% to 5.3%. - In September 2026, Bucked Up rose from 12th to 10th among energy drink brands in the United States. - In September 2026, Monster Energy rose from 4th to 3rd among energy drink brands in the United States. ## How did search popularity change for United States protein powder brands in September 2026? - In September 2026, Vega overtook Naked Nutrition to rank 11th among protein powder brands in the United States, with 4% of the searches. - In September 2026, Optimum Nutrition overtook Orgain to rank 2nd among protein powder brands in the United States, with 13.5% of the searches. - In September 2026, Clean Simple Eats lost share of searches among protein powder brands in the United States, from 17.2% to 16.5%. - Estimated monthly branded searches for Dymatize in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026. - Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026. - Estimated monthly branded searches for Ghost in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Energy drink brands | 27.1K | 3% | 5 | | Nov 2025 | Energy drink brands | 27.1K | 3.1% | 5 | | Dec 2025 | Energy drink brands | 33.1K | 4.1% | 5 | | Jan 2026 | Energy drink brands | 33.1K | 3.2% | 5 | | Feb 2026 | Energy drink brands | 27.1K | 2.9% | 5 | | Mar 2026 | Energy drink brands | 33.1K | 3.3% | 5 | | Apr 2026 | Energy drink brands | 40.5K | 4% | 5 | | May 2026 | Energy drink brands | 40.5K | 4.4% | 5 | | Jun 2026 | Energy drink brands | 33.1K | 4.5% | 5 | | Jul 2026 | Energy drink brands | 33.1K | 4.9% | 5 | | Aug 2026 | Energy drink brands | 60.5K | 6.4% | 5 | | Sep 2026 | Energy drink brands | 49.5K | 5.3% | 5 | | Oct 2025 | Protein powder brands | 12.1K | 3.1% | 11 | | Nov 2025 | Protein powder brands | 12.1K | 2.9% | 10 | | Dec 2025 | Protein powder brands | 12.1K | 3.7% | 10 | | Jan 2026 | Protein powder brands | 14.8K | 3.1% | 12 | | Feb 2026 | Protein powder brands | 14.8K | 3.6% | 11 | | Mar 2026 | Protein powder brands | 18.1K | 4% | 9 | | Apr 2026 | Protein powder brands | 14.8K | 3.3% | 12 | | May 2026 | Protein powder brands | 14.8K | 3.4% | 11 | | Jun 2026 | Protein powder brands | 14.8K | 3.8% | 10 | | Jul 2026 | Protein powder brands | 14.8K | 3.3% | 10 | | Aug 2026 | Protein powder brands | 18.1K | 4.2% | 10 | | Sep 2026 | Protein powder brands | 14.8K | 4% | 10 | ## How are Ghost’s branded searches counted? Brandwave collects information about searches that people make online using Ghost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ghost energy” - “ghost protein” ## Which energy drink brands compete with Ghost? - [Red Bull](/demand/us/brands/red-bull) - [Celsius](/demand/us/brands/celsius): Head-to-head: /demand/us/compare/celsius-vs-ghost-lifestyle - [Monster Energy](/demand/us/brands/monster-energy): Head-to-head: /demand/us/compare/ghost-lifestyle-vs-monster-energy - [Alani Nu](/demand/us/brands/alani-nu): Head-to-head: /demand/us/compare/alani-nu-vs-ghost-lifestyle - [C4](/demand/us/brands/c4): Head-to-head: /demand/us/compare/c4-vs-ghost-lifestyle - [Rockstar](/demand/us/brands/rockstar): Head-to-head: /demand/us/compare/ghost-lifestyle-vs-rockstar - [Bang](/demand/us/brands/bang-energy) - [NOS](/demand/us/brands/nos-energy) - [Bucked Up](/demand/us/brands/bucked-up) - [Reign](/demand/us/brands/reign) - [ZOA](/demand/us/brands/zoa-energy) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ghost: search popularity in the United States". https://gobrandwave.com/demand/us/brands/ghost-lifestyle This page is also available as HTML at https://gobrandwave.com/demand/us/brands/ghost-lifestyle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.