---
title: "Garden of Life: search popularity in the United States"
description: "Garden of Life is a supplement brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/garden-of-life"
publisher: "Brandwave"
---

# Garden of Life: search popularity in the United States

Garden of Life is a supplement brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Garden of Life
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among vitamin and supplement brands**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vitamin and supplement brands | 11 | 2.5% | 18.1K |
| Protein powder brands | 14 | 0.79% | 2.9K |

- [Vitamin and supplement brands](/demand/us/categories/us-vitamin-brands)
- [Protein powder brands](/demand/us/categories/us-protein-powder-brands)

## Top vitamin and supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garden of Life did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nature Made | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Thorne | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Nordic Naturals | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| AG1 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pure Encapsulations | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Seed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MaryRuth's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ritual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vital Proteins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Centrum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Garden of Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Olly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| HUM Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| New Chapter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| One A Day | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vitamin and supplement brands

- Asked ChatGPT "Which vitamin brand should I buy?": 1. Nature Made, 2. Thorne
- Asked ChatGPT "What are the most trusted supplement brands?": 1. Thorne, 2. Nature Made, 3. Nordic Naturals
- Asked ChatGPT "What is the best multivitamin?": 1. Nature Made
- Searched Google, AI Overview "vitamins": named none of the brands we track
- Searched Google, AI Overview "supplements": named none of the brands we track

Not named in any answer: AG1, Pure Encapsulations, Seed, MaryRuth's, Ritual, Vital Proteins, Centrum, Garden of Life, Olly, HUM Nutrition, New Chapter and One A Day.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Garden of Life changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Garden of Life in the United States fell from 35.2K to 21K.
- Across the 12 months ending September 2026, Garden of Life’s share of searches among vitamin and supplement brands in the United States decreased from 3.6% to 2.5%.
- Across the 12 months ending September 2026, Garden of Life fell from 9th to 11th among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, Garden of Life’s share of searches among protein powder brands in the United States decreased from 2.1% to 0.79%.
- Across the 12 months ending September 2026, Garden of Life fell from 13th to 14th among protein powder brands in the United States.

## How did search popularity change for United States vitamin and supplement brands in September 2026?

- In September 2026, Seed gained share of searches among vitamin and supplement brands in the United States, from 9.3% to 12.4%.
- In September 2026, MaryRuth's gained share of searches among vitamin and supplement brands in the United States, from 7.6% to 8.3%.
- In September 2026, Nordic Naturals gained share of searches among vitamin and supplement brands in the United States, from 6.2% to 6.8%.
- In September 2026, AG1 lost share of searches among vitamin and supplement brands in the United States, from 20.7% to 18.6%.
- In September 2026, Thorne lost share of searches among vitamin and supplement brands in the United States, from 17% to 15.1%.
- In September 2026, Pure Encapsulations lost share of searches among vitamin and supplement brands in the United States, from 13.8% to 12.4%.

## How did search popularity change for United States protein powder brands in September 2026?

- In September 2026, Vega overtook Naked Nutrition to rank 11th among protein powder brands in the United States, with 4% of the searches.
- In September 2026, Optimum Nutrition overtook Orgain to rank 2nd among protein powder brands in the United States, with 13.5% of the searches.
- In September 2026, Clean Simple Eats lost share of searches among protein powder brands in the United States, from 17.2% to 16.5%.
- Estimated monthly branded searches for Dymatize in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
- Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
- Estimated monthly branded searches for Ghost in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vitamin and supplement brands | 27.1K | 3.6% | 9 |
| Nov 2025 | Vitamin and supplement brands | 27.1K | 3.5% | 9 |
| Dec 2025 | Vitamin and supplement brands | 27.1K | 3.3% | 8 |
| Jan 2026 | Vitamin and supplement brands | 33.1K | 3% | 9 |
| Feb 2026 | Vitamin and supplement brands | 27.1K | 3.1% | 9 |
| Mar 2026 | Vitamin and supplement brands | 27.1K | 2.8% | 9 |
| Apr 2026 | Vitamin and supplement brands | 27.1K | 3.1% | 9 |
| May 2026 | Vitamin and supplement brands | 22.2K | 2.6% | 9 |
| Jun 2026 | Vitamin and supplement brands | 22.2K | 2.9% | 9 |
| Jul 2026 | Vitamin and supplement brands | 22.2K | 2.9% | 9 |
| Aug 2026 | Vitamin and supplement brands | 22.2K | 2.8% | 11 |
| Sep 2026 | Vitamin and supplement brands | 18.1K | 2.5% | 11 |
| Oct 2025 | Protein powder brands | 8.1K | 2.1% | 13 |
| Nov 2025 | Protein powder brands | 5.4K | 1.3% | 14 |
| Dec 2025 | Protein powder brands | 4.4K | 1.3% | 14 |
| Jan 2026 | Protein powder brands | 6.6K | 1.4% | 14 |
| Feb 2026 | Protein powder brands | 5.4K | 1.3% | 14 |
| Mar 2026 | Protein powder brands | 6.6K | 1.5% | 14 |
| Apr 2026 | Protein powder brands | 5.4K | 1.2% | 14 |
| May 2026 | Protein powder brands | 5.4K | 1.2% | 14 |
| Jun 2026 | Protein powder brands | 5.4K | 1.4% | 14 |
| Jul 2026 | Protein powder brands | 4.4K | 0.97% | 14 |
| Aug 2026 | Protein powder brands | 4.4K | 1% | 14 |
| Sep 2026 | Protein powder brands | 2.9K | 0.79% | 14 |

## How are Garden of Life’s branded searches counted?

Brandwave collects information about searches that people make online using Garden of Life’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “garden of life”
- “garden of life protein”

## Which vitamin and supplement brands compete with Garden of Life?

- [AG1](/demand/us/brands/ag1)
- [Thorne](/demand/us/brands/thorne)
- [Pure Encapsulations](/demand/us/brands/pure-encapsulations)
- [Seed](/demand/us/brands/seed-health)
- [MaryRuth's](/demand/us/brands/maryruths)
- [Nordic Naturals](/demand/us/brands/nordic-naturals)
- [Ritual](/demand/us/brands/ritual)
- [Vital Proteins](/demand/us/brands/vital-proteins): Head-to-head: /demand/us/compare/garden-of-life-vs-vital-proteins
- [Nature Made](/demand/us/brands/nature-made): Head-to-head: /demand/us/compare/garden-of-life-vs-nature-made
- [Centrum](/demand/us/brands/centrum): Head-to-head: /demand/us/compare/centrum-vs-garden-of-life
- [Olly](/demand/us/brands/olly): Head-to-head: /demand/us/compare/garden-of-life-vs-olly
- [HUM Nutrition](/demand/us/brands/hum-nutrition): Head-to-head: /demand/us/compare/garden-of-life-vs-hum-nutrition
- [New Chapter](/demand/us/brands/new-chapter)
- [One A Day](/demand/us/brands/one-a-day)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Garden of Life: search popularity in the United States". https://gobrandwave.com/demand/us/brands/garden-of-life

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/garden-of-life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.