--- title: "G&A Partners: search popularity in the United States" description: "G&A Partners is a PEO providing payroll, benefits and HR. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/g-and-a-partners" publisher: "Brandwave" --- # G&A Partners: search popularity in the United States G&A Partners is a PEO providing payroll, benefits and HR. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: G&A Partners - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among PEO services**: 5.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | PEO services | 6 | 5.1% | 12.1K | - [PEO services](/demand/us/categories/us-peo-services) ## Top PEO services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, G&A Partners did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Justworks | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | ADP | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | TriNet | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Insperity | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Paychex | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Rippling | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | CoAdvantage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Engage PEO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | G&A Partners | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vensure | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PEO services - Asked ChatGPT "Which PEO should I use in the US?": 1. Justworks, 2. ADP, 3. TriNet, 4. Rippling, 5. Insperity - Asked ChatGPT "What are the best PEOs in the US?": 1. Justworks, 2. ADP, 3. TriNet, 4. Insperity, 5. Paychex, 6. Rippling - Asked ChatGPT "What's the best PEO in the US for a small business with 20 employees?": 1. Justworks, 2. TriNet, 3. Insperity, 4. ADP - Searched Google, AI Overview "peo": 1. ADP, 2. TriNet, 3. Insperity, 4. Paychex Not named in any answer: CoAdvantage, Engage PEO, G&A Partners and Vensure. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for G&A Partners changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for G&A Partners in the United States held steady at 12.1K. - Across the 12 months ending September 2026, G&A Partners’ share of searches among PEO services in the United States peaked at 5.6% in June 2026 and was lowest at 4% in November 2025. ## How did search popularity change for United States PEO services in September 2026? - In September 2026, Engage PEO overtook ADP to rank 4th among PEO services in the United States, with 9.3% of the searches. - In September 2026, Insperity gained share of searches among PEO services in the United States, from 36.7% to 38.1%. - In September 2026, TriNet lost share of searches among PEO services in the United States, from 30% to 25.5%. - Estimated monthly branded searches for Vensure in the United States rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for ADP in the United States fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for CoAdvantage in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | PEO services | 12.1K | 4.7% | 6 | | Nov 2025 | PEO services | 9.9K | 4% | 6 | | Dec 2025 | PEO services | 14.8K | 5.2% | 6 | | Jan 2026 | PEO services | 18.1K | 5.4% | 6 | | Feb 2026 | PEO services | 12.1K | 4.4% | 6 | | Mar 2026 | PEO services | 12.1K | 4% | 6 | | Apr 2026 | PEO services | 12.1K | 4% | 6 | | May 2026 | PEO services | 12.1K | 5% | 6 | | Jun 2026 | PEO services | 14.8K | 5.6% | 6 | | Jul 2026 | PEO services | 12.1K | 5.1% | 6 | | Aug 2026 | PEO services | 12.1K | 4.9% | 6 | | Sep 2026 | PEO services | 12.1K | 5.1% | 6 | ## How are G&A Partners’ branded searches counted? Brandwave collects information about searches that people make online using G&A Partners’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “g&a partners” ## Which PEO services compete with G&A Partners? - [Insperity](/demand/us/brands/insperity) - [TriNet](/demand/us/brands/trinet) - [CoAdvantage](/demand/us/brands/coadvantage): Head-to-head: /demand/us/compare/coadvantage-vs-g-and-a-partners - [Engage PEO](/demand/us/brands/engage-peo): Head-to-head: /demand/us/compare/engage-peo-vs-g-and-a-partners - [ADP](/demand/us/brands/adp): Head-to-head: /demand/us/compare/adp-vs-g-and-a-partners - [Vensure](/demand/us/brands/vensure): Head-to-head: /demand/us/compare/g-and-a-partners-vs-vensure - [Justworks](/demand/us/brands/justworks): Head-to-head: /demand/us/compare/g-and-a-partners-vs-justworks - [Rippling](/demand/us/brands/rippling) - [Paychex](/demand/us/brands/paychex) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "G&A Partners: search popularity in the United States". https://gobrandwave.com/demand/us/brands/g-and-a-partners This page is also available as HTML at https://gobrandwave.com/demand/us/brands/g-and-a-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.