--- title: "Frontier: search popularity in the United States" description: "Frontier sells fiber and DSL home internet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/frontier-internet" publisher: "Brandwave" --- # Frontier: search popularity in the United States Frontier sells fiber and DSL home internet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Frontier - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among internet providers**: 7.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Internet providers | 5 | 7.6% | 328K | - [Internet providers](/demand/us/categories/us-internet-providers) ## Top internet providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Frontier was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frontier is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AT&T Fiber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Verizon Fios | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Fiber | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spectrum | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | T-Mobile Home Internet | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Xfinity | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Starlink | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Frontier | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Cox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about internet providers - Asked ChatGPT "Which internet provider should I choose in the US?": 1. Verizon Fios, 2. AT&T Fiber, 3. Xfinity, 4. T-Mobile Home Internet, 5. Google Fiber, 6. Frontier, 7. Spectrum - Asked ChatGPT "What are the best home internet providers in the US?": 1. Google Fiber, 2. AT&T Fiber, 3. Verizon Fios, 4. T-Mobile Home Internet, 5. Spectrum, 6. Starlink - Asked ChatGPT "What's the best home internet provider in the US for working from home?": 1. AT&T Fiber, 2. Google Fiber, 3. Verizon Fios, 4. Spectrum, 5. T-Mobile Home Internet - Searched Google, AI Overview "internet providers": 1. AT&T Fiber, 2. Verizon Fios, 3. Spectrum, 4. Xfinity, 5. T-Mobile Home Internet, 6. Starlink - Searched Google, AI Overview "best internet providers": 1. AT&T Fiber, 2. Verizon Fios, 3. Spectrum, 4. Xfinity, 5. Google Fiber, 6. T-Mobile Home Internet, 7. Starlink Not named in any answer: Cox and Optimum. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Frontier changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Frontier in the United States fell from 395K to 328K. - Across the 12 months ending September 2026, Frontier’s share of searches among internet providers in the United States decreased from 9.8% to 7.6%. - Across the 12 months ending September 2026, Frontier’s share of searches among internet providers in the United States peaked at 9.9% in January 2026 and was lowest at 7.6% in September 2026. ## How did search popularity change for United States internet providers in September 2026? - In September 2026, AT&T Fiber gained share of searches among internet providers in the United States, from 13.2% to 17.3%. - In September 2026, Xfinity gained share of searches among internet providers in the United States, from 5.7% to 6.9%. - In September 2026, T-Mobile Home Internet lost share of searches among internet providers in the United States, from 12.8% to 10.4%. - In September 2026, Verizon Fios lost share of searches among internet providers in the United States, from 8.5% to 6.9%. - In September 2026, Google Fiber lost share of searches among internet providers in the United States, from 4.7% to 3.8%. - Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Internet providers | 395K | 9.8% | 5 | | Nov 2025 | Internet providers | 328K | 8.4% | 6 | | Dec 2025 | Internet providers | 328K | 9.1% | 6 | | Jan 2026 | Internet providers | 401K | 9.9% | 5 | | Feb 2026 | Internet providers | 334K | 9.1% | 5 | | Mar 2026 | Internet providers | 401K | 9.4% | 5 | | Apr 2026 | Internet providers | 334K | 8.1% | 5 | | May 2026 | Internet providers | 334K | 8.1% | 5 | | Jun 2026 | Internet providers | 334K | 7.9% | 6 | | Jul 2026 | Internet providers | 342K | 8% | 6 | | Aug 2026 | Internet providers | 334K | 7.8% | 6 | | Sep 2026 | Internet providers | 328K | 7.6% | 5 | ## How are Frontier’s branded searches counted? Brandwave collects information about searches that people make online using Frontier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “frontier fiber” - “frontier internet” ## Which internet providers compete with Frontier? - [Starlink](/demand/us/brands/starlink) - [AT&T Fiber](/demand/us/brands/att-fiber): Head-to-head: /demand/us/compare/att-fiber-vs-frontier-internet - [Spectrum](/demand/us/brands/spectrum-internet): Head-to-head: /demand/us/compare/frontier-internet-vs-spectrum-internet - [T-Mobile Home Internet](/demand/us/brands/t-mobile-home-internet): Head-to-head: /demand/us/compare/frontier-internet-vs-t-mobile-home-internet - [Verizon Fios](/demand/us/brands/verizon-fios): Head-to-head: /demand/us/compare/frontier-internet-vs-verizon-fios - [Xfinity](/demand/us/brands/xfinity): Head-to-head: /demand/us/compare/frontier-internet-vs-xfinity - [Google Fiber](/demand/us/brands/google-fiber) - [Cox](/demand/us/brands/cox-internet) - [Optimum](/demand/us/brands/optimum-internet) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Frontier: search popularity in the United States". https://gobrandwave.com/demand/us/brands/frontier-internet This page is also available as HTML at https://gobrandwave.com/demand/us/brands/frontier-internet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.