--- title: "FreeWill: search popularity in the United States" description: "FreeWill is a free online will and estate planning service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/freewill" publisher: "Brandwave" --- # FreeWill: search popularity in the United States FreeWill is a free online will and estate planning service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: FreeWill - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among online will services**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online will services | 4 | 1.9% | 2.7K | - [Online will services](/demand/us/categories/us-online-will-services) ## Top online will services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FreeWill appeared in all five answers. FreeWill is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trust & Will | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FreeWill | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LegalZoom | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rocket Lawyer | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Gentreo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online will services - Asked ChatGPT "Which online will service should I use in the US?": 1. FreeWill, 2. Trust & Will, 3. LegalZoom - Asked ChatGPT "What are the best online will services in the US?": 1. FreeWill, 2. Trust & Will, 3. LegalZoom, 4. Rocket Lawyer - Asked ChatGPT "What's the best online will service in the US for a simple will?": 1. FreeWill, 2. Trust & Will, 3. LegalZoom - Searched Google, AI Overview "online will service": 1. Trust & Will, 2. LegalZoom, 3. Rocket Lawyer, 4. FreeWill - Searched Google, AI Overview "make a will online": 1. LegalZoom, 2. Trust & Will, 3. FreeWill Not named in any answer: Gentreo. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for FreeWill changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for FreeWill in the United States held steady, from 2.6K to 2.7K. - Across the 12 months ending September 2026, FreeWill’s share of searches among online will services in the United States peaked at 7.4% in May 2026 and was lowest at 1.5% in October 2025. ## How did search popularity change for United States online will services in September 2026? - In September 2026, Rocket Lawyer gained share of searches among online will services in the United States, from 24.6% to 28.5%. - In September 2026, LegalZoom lost share of searches among online will services in the United States, from 36.8% to 34.8%. - In September 2026, Trust & Will lost share of searches among online will services in the United States, from 36.8% to 34.8%. - Estimated monthly branded searches for Gentreo in the United States fell 47.1% over 12 measured months, from 170 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online will services | 2.6K | 1.5% | 4 | | Nov 2025 | Online will services | 2.7K | 1.7% | 4 | | Dec 2025 | Online will services | 3.7K | 2.3% | 4 | | Jan 2026 | Online will services | 7.2K | 3.3% | 4 | | Feb 2026 | Online will services | 9.5K | 4.9% | 4 | | Mar 2026 | Online will services | 8.2K | 3.7% | 4 | | Apr 2026 | Online will services | 12.5K | 6.4% | 4 | | May 2026 | Online will services | 12.8K | 7.4% | 4 | | Jun 2026 | Online will services | 7.4K | 4.7% | 4 | | Jul 2026 | Online will services | 5.8K | 3.7% | 4 | | Aug 2026 | Online will services | 2.9K | 1.7% | 4 | | Sep 2026 | Online will services | 2.7K | 1.9% | 4 | ## How are FreeWill’s branded searches counted? Brandwave collects information about searches that people make online using FreeWill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “freewill estate planning” - “freewill will” - “freewill.com” ## Which online will services compete with FreeWill? - [LegalZoom](/demand/us/brands/legalzoom): Head-to-head: /demand/us/compare/freewill-vs-legalzoom - [Trust & Will](/demand/us/brands/trust-and-will): Head-to-head: /demand/us/compare/freewill-vs-trust-and-will - [Rocket Lawyer](/demand/us/brands/rocket-lawyer): Head-to-head: /demand/us/compare/freewill-vs-rocket-lawyer - [Gentreo](/demand/us/brands/gentreo): Head-to-head: /demand/us/compare/freewill-vs-gentreo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "FreeWill: search popularity in the United States". https://gobrandwave.com/demand/us/brands/freewill This page is also available as HTML at https://gobrandwave.com/demand/us/brands/freewill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.