---
title: "FreeTaxUSA: search popularity in United States"
description: "FreeTaxUSA is tax filing software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/freetaxusa"
publisher: "Brandwave"
---

# FreeTaxUSA: search popularity in United States

FreeTaxUSA is tax filing software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: FreeTaxUSA
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among tax preparation software**: 18.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tax preparation software | 3 | 18.8% | 246K |

- [Tax preparation software](/demand/us/categories/us-tax-preparation-software)

## How has branded search demand for FreeTaxUSA changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for FreeTaxUSA in United States held steady at 246K.
- Across the 12 months ending September 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software in United States increased from 13.4% to 18.8%.
- Across the 12 months ending September 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software in United States peaked at 25.7% in April 2026 and was lowest at 10.3% in November 2025.

## How did search popularity change for United States tax preparation software in September 2026?

- Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
- Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
- Estimated monthly branded searches for TaxAct in United States fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
- Estimated monthly branded searches for TaxSlayer in United States fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tax preparation software | 246K | 13.4% | 3 |
| Nov 2025 | Tax preparation software | 165K | 10.3% | 3 |
| Dec 2025 | Tax preparation software | 246K | 12.5% | 3 |
| Jan 2026 | Tax preparation software | 2.7M | 19.2% | 3 |
| Feb 2026 | Tax preparation software | 4.1M | 21.2% | 3 |
| Mar 2026 | Tax preparation software | 3.4M | 24.8% | 2 |
| Apr 2026 | Tax preparation software | 4.1M | 25.7% | 2 |
| May 2026 | Tax preparation software | 450K | 23.1% | 3 |
| Jun 2026 | Tax preparation software | 301K | 21.8% | 3 |
| Jul 2026 | Tax preparation software | 246K | 20% | 3 |
| Aug 2026 | Tax preparation software | 246K | 18.8% | 3 |
| Sep 2026 | Tax preparation software | 246K | 18.8% | 3 |

## How is FreeTaxUSA measured?

Brandwave collects information about searches that people make online using FreeTaxUSA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “freetaxusa”

## Which tax preparation software compete with FreeTaxUSA?

- [TurboTax](/demand/us/brands/turbotax): Head-to-head: /demand/us/compare/freetaxusa-vs-turbotax
- [H&R Block](/demand/us/brands/hr-block): Head-to-head: /demand/us/compare/freetaxusa-vs-hr-block
- [TaxAct](/demand/us/brands/taxact): Head-to-head: /demand/us/compare/freetaxusa-vs-taxact
- [TaxSlayer](/demand/us/brands/taxslayer): Head-to-head: /demand/us/compare/freetaxusa-vs-taxslayer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "FreeTaxUSA: search popularity in United States". https://gobrandwave.com/demand/us/brands/freetaxusa

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/freetaxusa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.