--- title: "Fragrance Outlet: search popularity in the United States" description: "Fragrance Outlet sells discount fragrances in stores and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/fragrance-outlet" publisher: "Brandwave" --- # Fragrance Outlet: search popularity in the United States Fragrance Outlet sells discount fragrances in stores and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fragrance Outlet - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among perfume retailers**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Perfume retailers | 5 | 1.9% | 22.2K | - [Perfume retailers](/demand/us/categories/us-perfume-retailers) ## Top perfume retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fragrance Outlet was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fragrance Outlet is the sixth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FragranceNet | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | FragranceX | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Jomashop | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | FragranceBuy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Perfumania | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fragrance Outlet | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about perfume retailers - Asked ChatGPT "What's the best website for discount perfume?": 1. FragranceNet, 2. Jomashop, 3. FragranceX - Asked ChatGPT "Is it safe to buy cologne from discount fragrance sites?": 1. FragranceNet, 2. FragranceX, 3. FragranceBuy - Asked ChatGPT "Where can I buy authentic designer perfume for less?": 1. FragranceNet, 2. Jomashop, 3. FragranceBuy, 4. Fragrance Outlet, 5. Perfumania - Searched Google, AI Overview "perfume store": named none of the brands we track - Searched Google, AI Overview "discount perfume": 1. FragranceX, 2. FragranceNet, 3. Perfumania, 4. Jomashop Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How has branded search demand for Fragrance Outlet changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fragrance Outlet in the United States fell from 27.1K to 22.2K. - Across the 12 months ending September 2026, Fragrance Outlet’s share of searches among perfume retailers in the United States decreased from 2.6% to 1.9%. ## How did search popularity change for United States perfume retailers in September 2026? - Estimated monthly branded searches for Jomashop in the United States rose 22.4% over 12 measured months, from 555K to 680K in September 2026. - Estimated monthly branded searches for FragranceBuy in the United States fell 70.2% over 12 measured months, from 18.1K to 5.4K in September 2026. - Estimated monthly branded searches for Fragrance Outlet in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Perfume retailers | 27.1K | 2.6% | 5 | | Nov 2025 | Perfume retailers | 40.5K | 2.8% | 5 | | Dec 2025 | Perfume retailers | 49.5K | 2.8% | 5 | | Jan 2026 | Perfume retailers | 27.1K | 2.3% | 5 | | Feb 2026 | Perfume retailers | 27.1K | 2.6% | 5 | | Mar 2026 | Perfume retailers | 27.1K | 2.3% | 5 | | Apr 2026 | Perfume retailers | 27.1K | 2.1% | 5 | | May 2026 | Perfume retailers | 27.1K | 2.1% | 5 | | Jun 2026 | Perfume retailers | 27.1K | 2.3% | 5 | | Jul 2026 | Perfume retailers | 27.1K | 2.3% | 5 | | Aug 2026 | Perfume retailers | 27.1K | 2.3% | 5 | | Sep 2026 | Perfume retailers | 22.2K | 1.9% | 5 | ## How are Fragrance Outlet’s branded searches counted? Brandwave collects information about searches that people make online using Fragrance Outlet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fragrance outlet” ## Which perfume retailers compete with Fragrance Outlet? - [Jomashop](/demand/us/brands/jomashop): Head-to-head: /demand/us/compare/fragrance-outlet-vs-jomashop - [FragranceNet](/demand/us/brands/fragrancenet): Head-to-head: /demand/us/compare/fragrance-outlet-vs-fragrancenet - [Perfumania](/demand/us/brands/perfumania): Head-to-head: /demand/us/compare/fragrance-outlet-vs-perfumania - [FragranceX](/demand/us/brands/fragrancex): Head-to-head: /demand/us/compare/fragrance-outlet-vs-fragrancex - [FragranceBuy](/demand/us/brands/fragrancebuy): Head-to-head: /demand/us/compare/fragrance-outlet-vs-fragrancebuy ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fragrance Outlet: search popularity in the United States". https://gobrandwave.com/demand/us/brands/fragrance-outlet This page is also available as HTML at https://gobrandwave.com/demand/us/brands/fragrance-outlet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.