---
title: "Folgers: search popularity in the United States"
description: "Folgers sells ground and instant coffee. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/folgers"
publisher: "Brandwave"
---

# Folgers: search popularity in the United States

Folgers sells ground and instant coffee. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Folgers
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among coffee brands**: 5.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coffee brands | 5 | 5.5% | 60.5K |

- [Coffee brands](/demand/us/categories/us-coffee-brands)

## Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Folgers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Folgers is the sixth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lavazza | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Peet's Coffee | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Stumptown | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Café Bustelo | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Counter Culture Coffee | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Folgers | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Intelligentsia | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Onyx Coffee Lab | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Death Wish Coffee | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Black Rifle Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| La Colombe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dunkin' | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bulletproof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lifeboost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about coffee brands

- Asked ChatGPT "Which coffee brand should I buy?": 1. Lavazza, 2. Peet's Coffee
- Asked ChatGPT "What are the best coffee bean brands?": 1. Counter Culture Coffee, 2. Lavazza, 3. Stumptown, 4. Peet's Coffee, 5. Intelligentsia, 6. Onyx Coffee Lab, 7. Death Wish Coffee
- Asked ChatGPT "What is the best ground coffee?": 1. Stumptown, 2. Café Bustelo
- Searched Google, AI Overview "coffee beans": 1. Peet's Coffee, 2. Lavazza
- Searched Google, AI Overview "ground coffee": 1. Café Bustelo, 2. Folgers

Not named in any answer: Black Rifle Coffee, La Colombe, Illy, Dunkin', Bulletproof and Lifeboost.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Folgers changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Folgers in the United States held steady at 60.5K.
- Across the 12 months ending September 2026, Folgers’ share of searches among coffee brands in the United States increased from 4.3% to 5.5%.
- Across the 12 months ending September 2026, Folgers’ share of searches among coffee brands in the United States peaked at 5.5% in September 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Folgers rose from 7th to 5th among coffee brands in the United States.

## How did search popularity change for United States coffee brands in September 2026?

- In September 2026, Lifeboost overtook Counter Culture Coffee to rank 13th among coffee brands in the United States, with 2.5% of the searches.
- In September 2026, Dunkin' overtook Onyx Coffee Lab and Stumptown to rank 9th among coffee brands in the United States, with 3% of the searches.
- In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches.
- In September 2026, Black Rifle Coffee gained share of searches among coffee brands in the United States, from 9.4% to 10%.
- In September 2026, Bulletproof gained share of searches among coffee brands in the United States, from 1.9% to 2.5%.
- In September 2026, Peet's Coffee lost share of searches among coffee brands in the United States, from 47% to 40.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coffee brands | 60.5K | 4.3% | 7 |
| Nov 2025 | Coffee brands | 60.5K | 3.2% | 6 |
| Dec 2025 | Coffee brands | 60.5K | 2.3% | 7 |
| Jan 2026 | Coffee brands | 60.5K | 4.4% | 6 |
| Feb 2026 | Coffee brands | 60.5K | 4.8% | 6 |
| Mar 2026 | Coffee brands | 60.5K | 4.8% | 6 |
| Apr 2026 | Coffee brands | 49.5K | 4.1% | 6 |
| May 2026 | Coffee brands | 49.5K | 4.1% | 5 |
| Jun 2026 | Coffee brands | 49.5K | 4.8% | 5 |
| Jul 2026 | Coffee brands | 49.5K | 4.6% | 5 |
| Aug 2026 | Coffee brands | 60.5K | 5.2% | 5 |
| Sep 2026 | Coffee brands | 60.5K | 5.5% | 5 |

## How are Folgers’ branded searches counted?

Brandwave collects information about searches that people make online using Folgers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “folgers”

## Which coffee brands compete with Folgers?

- [Peet's Coffee](/demand/us/brands/peets-coffee)
- [Black Rifle Coffee](/demand/us/brands/black-rifle-coffee): Head-to-head: /demand/us/compare/black-rifle-coffee-vs-folgers
- [Café Bustelo](/demand/us/brands/cafe-bustelo): Head-to-head: /demand/us/compare/cafe-bustelo-vs-folgers
- [La Colombe](/demand/us/brands/la-colombe): Head-to-head: /demand/us/compare/folgers-vs-la-colombe
- [Death Wish Coffee](/demand/us/brands/death-wish-coffee): Head-to-head: /demand/us/compare/death-wish-coffee-vs-folgers
- [Illy](/demand/us/brands/illy): Head-to-head: /demand/us/compare/folgers-vs-illy
- [Lavazza](/demand/us/brands/lavazza)
- [Dunkin'](/demand/us/brands/dunkin)
- [Onyx Coffee Lab](/demand/us/brands/onyx-coffee-lab)
- [Stumptown](/demand/us/brands/stumptown)
- [Bulletproof](/demand/us/brands/bulletproof)
- [Lifeboost](/demand/us/brands/lifeboost)
- [Counter Culture Coffee](/demand/us/brands/counter-culture-coffee)
- [Intelligentsia](/demand/us/brands/intelligentsia)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Folgers: search popularity in the United States". https://gobrandwave.com/demand/us/brands/folgers

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/folgers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.