---
title: "FLEX: search popularity in the United States"
description: "A German maker of power tools and car polishers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/flex-power-tools"
publisher: "Brandwave"
---

# FLEX: search popularity in the United States

A German maker of power tools and car polishers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: FLEX
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among power tool brands**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Power tool brands | 13 | 1.3% | 12.1K |

- [Power tool brands](/demand/us/categories/us-power-tool-brands)

## Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FLEX did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Milwaukee | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Festool | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hilti | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| RIDGID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Metabo HPT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| FLEX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Porter-Cable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about power tool brands

- Asked ChatGPT "Which power tool brand should I buy?": 1. Ryobi, 2. DeWalt, 3. Milwaukee, 4. Makita
- Asked ChatGPT "What are the best power tool brands?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Bosch, 5. Ryobi, 6. Festool, 7. Hilti
- Asked ChatGPT "What is the best cordless drill?": 1. DeWalt, 2. Ryobi, 3. Milwaukee, 4. Bosch
- Searched Google, AI Overview "power tools": 1. DeWalt, 2. Ryobi, 3. Milwaukee
- Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Milwaukee

Not named in any answer: Kobalt, Black+Decker, RIDGID, Craftsman, Hart, Metabo HPT, FLEX and Porter-Cable.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for FLEX changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for FLEX in the United States fell from 18.1K to 12.1K.
- Across the 12 months ending September 2026, FLEX’s share of searches among power tool brands in the United States peaked at 4.3% in December 2025 and was lowest at 1.2% in August 2026.
- Across the 12 months ending September 2026, FLEX fell from 11th to 13th among power tool brands in the United States.

## How did search popularity change for United States power tool brands in September 2026?

- In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches.
- In September 2026, RIDGID gained share of searches among power tool brands in the United States, from 2.7% to 3.7%.
- In September 2026, Kobalt gained share of searches among power tool brands in the United States, from 7.3% to 8.2%.
- In September 2026, Hilti gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
- In September 2026, Makita gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
- In September 2026, Milwaukee lost share of searches among power tool brands in the United States, from 26.5% to 24.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Power tool brands | 18.1K | 1.8% | 11 |
| Nov 2025 | Power tool brands | 27.1K | 2.4% | 11 |
| Dec 2025 | Power tool brands | 49.5K | 4.3% | 7 |
| Jan 2026 | Power tool brands | 22.2K | 2.4% | 11 |
| Feb 2026 | Power tool brands | 14.8K | 1.6% | 11 |
| Mar 2026 | Power tool brands | 14.8K | 1.3% | 11 |
| Apr 2026 | Power tool brands | 14.8K | 1.5% | 12 |
| May 2026 | Power tool brands | 14.8K | 1.5% | 12 |
| Jun 2026 | Power tool brands | 14.8K | 1.5% | 12 |
| Jul 2026 | Power tool brands | 12.1K | 1.3% | 12 |
| Aug 2026 | Power tool brands | 12.1K | 1.2% | 12 |
| Sep 2026 | Power tool brands | 12.1K | 1.3% | 13 |

## How are FLEX’s branded searches counted?

Brandwave collects information about searches that people make online using FLEX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “flex tools”

## Which power tool brands compete with FLEX?

- [Milwaukee](/demand/us/brands/milwaukee)
- [DeWalt](/demand/us/brands/dewalt)
- [Ryobi](/demand/us/brands/ryobi)
- [Kobalt](/demand/us/brands/kobalt)
- [Hilti](/demand/us/brands/hilti)
- [Makita](/demand/us/brands/makita)
- [Black+Decker](/demand/us/brands/black-and-decker)
- [Festool](/demand/us/brands/festool)
- [RIDGID](/demand/us/brands/ridgid)
- [Craftsman](/demand/us/brands/craftsman): Head-to-head: /demand/us/compare/craftsman-vs-flex-power-tools
- [Hart](/demand/us/brands/hart-tools): Head-to-head: /demand/us/compare/flex-power-tools-vs-hart-tools
- [Metabo HPT](/demand/us/brands/metabo-hpt): Head-to-head: /demand/us/compare/flex-power-tools-vs-metabo-hpt
- [Porter-Cable](/demand/us/brands/porter-cable): Head-to-head: /demand/us/compare/flex-power-tools-vs-porter-cable
- [Bosch](/demand/us/brands/bosch): Head-to-head: /demand/us/compare/bosch-vs-flex-power-tools

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "FLEX: search popularity in the United States". https://gobrandwave.com/demand/us/brands/flex-power-tools

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/flex-power-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.