--- title: "Five Guys: search popularity in the United States" description: "Five Guys is a burger restaurant chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/five-guys" publisher: "Brandwave" --- # Five Guys: search popularity in the United States Five Guys is a burger restaurant chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Five Guys - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among burger chains**: 6.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Burger chains | 5 | 6.1% | 4.1M | - [Burger chains in the US](/demand/us/categories/us-burger-chains) ## Top burger chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Five Guys was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Five Guys is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | In-N-Out Burger | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Five Guys | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Culver's | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Shake Shack | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Whataburger | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Wendy's | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | The Habit Burger Grill | 7th | 3 of 3 | 0 of 1 | 3 of 4 | | McDonald's | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Burger King | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Smashburger | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about burger chains - Asked ChatGPT "Which burger chain has the best burgers in the US?": 1. Five Guys, 2. In-N-Out Burger, 3. Shake Shack, 4. Culver's, 5. The Habit Burger Grill, 6. Burger King - Asked ChatGPT "What are the best fast food burger chains in the US?": 1. In-N-Out Burger, 2. Five Guys, 3. Culver's, 4. Shake Shack, 5. Whataburger, 6. Wendy's, 7. Burger King, 8. McDonald's, 9. The Habit Burger Grill - Asked ChatGPT "Where can I get the best fast food burger and fries in the US?": 1. In-N-Out Burger, 2. Five Guys, 3. Culver's, 4. Shake Shack, 5. Whataburger, 6. McDonald's, 7. The Habit Burger Grill, 8. Smashburger - Searched Google, AI Overview "fast food burgers": 1. In-N-Out Burger, 2. Wendy's Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Five Guys changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Five Guys in the United States rose from 3.4M to 4.1M. - Across the 12 months ending September 2026, Five Guys’ share of searches among burger chains in the United States increased from 4.7% to 6.1%. - Across the 12 months ending September 2026, Five Guys’ share of searches among burger chains in the United States peaked at 6.1% in September 2026 and was lowest at 4.5% in December 2025. - Across the 12 months ending September 2026, Five Guys rose from 6th to 5th among burger chains in the United States. ## How did search popularity change for United States burger chains in September 2026? - In September 2026, Five Guys overtook Whataburger to rank 5th among burger chains in the United States, with 6.1% of the searches. - In September 2026, Burger King gained share of searches among burger chains in the United States, from 12.5% to 16.7%. - In September 2026, Wendy's gained share of searches among burger chains in the United States, from 12.5% to 13.7%. - In September 2026, McDonald's lost share of searches among burger chains in the United States, from 50.8% to 45.6%. - In September 2026, Culver's lost share of searches among burger chains in the United States, from 8.4% to 7.5%. - In September 2026, Whataburger lost share of searches among burger chains in the United States, from 5.6% to 5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Burger chains | 3.4M | 4.7% | 6 | | Nov 2025 | Burger chains | 3.4M | 5.2% | 6 | | Dec 2025 | Burger chains | 3.4M | 4.5% | 6 | | Jan 2026 | Burger chains | 3.4M | 5.5% | 6 | | Feb 2026 | Burger chains | 3.4M | 5.6% | 5 | | Mar 2026 | Burger chains | 4.1M | 6% | 5 | | Apr 2026 | Burger chains | 3.4M | 5.2% | 6 | | May 2026 | Burger chains | 3.4M | 5.1% | 6 | | Jun 2026 | Burger chains | 3.4M | 5.2% | 6 | | Jul 2026 | Burger chains | 3.4M | 4.6% | 6 | | Aug 2026 | Burger chains | 3.4M | 4.6% | 6 | | Sep 2026 | Burger chains | 4.1M | 6.1% | 5 | ## How are Five Guys’ branded searches counted? Brandwave collects information about searches that people make online using Five Guys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “five guys” ## Which burger chains compete with Five Guys? - [McDonald's](/demand/us/brands/mcdonalds) - [Burger King](/demand/us/brands/burger-king): Head-to-head: /demand/us/compare/burger-king-vs-five-guys - [Wendy's](/demand/us/brands/wendys): Head-to-head: /demand/us/compare/five-guys-vs-wendys - [Culver's](/demand/us/brands/culvers): Head-to-head: /demand/us/compare/culvers-vs-five-guys - [Whataburger](/demand/us/brands/whataburger): Head-to-head: /demand/us/compare/five-guys-vs-whataburger - [Shake Shack](/demand/us/brands/shake-shack): Head-to-head: /demand/us/compare/five-guys-vs-shake-shack - [In-N-Out Burger](/demand/us/brands/in-n-out) - [Smashburger](/demand/us/brands/smashburger) - [The Habit Burger Grill](/demand/us/brands/habit-burger) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Five Guys: search popularity in the United States". https://gobrandwave.com/demand/us/brands/five-guys This page is also available as HTML at https://gobrandwave.com/demand/us/brands/five-guys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.