---
title: "Fisher & Paykel: search popularity in the United States"
description: "Fisher & Paykel makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/fisher-and-paykel"
publisher: "Brandwave"
---

# Fisher & Paykel: search popularity in the United States

Fisher & Paykel makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fisher & Paykel
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among dishwasher brands**: 0.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwasher brands | 15 | 0.9% | 3.6K |

- [Dishwasher brands](/demand/us/categories/us-dishwasher-brands)

## Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Miele | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| KitchenAid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Whirlpool | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| GE Appliances | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Samsung | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| LG | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Midea | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Frigidaire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Café | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dishwasher brands

- Asked ChatGPT "Which dishwasher should I buy?": 1. Bosch, 2. KitchenAid, 3. Miele
- Asked ChatGPT "What are the most reliable dishwasher brands?": 1. Miele, 2. Bosch, 3. KitchenAid, 4. Whirlpool, 5. GE Appliances, 6. LG
- Asked ChatGPT "What is the quietest dishwasher?": 1. Samsung, 2. Bosch, 3. GE Appliances, 4. Miele, 5. KitchenAid
- Searched Google, AI Overview "dishwasher": 1. Bosch, 2. Whirlpool, 3. GE Appliances, 4. LG, 5. KitchenAid, 6. Samsung
- Searched Google, AI Overview "best dishwasher": 1. Bosch, 2. Miele, 3. Whirlpool, 4. Midea

Not named in any answer: Frigidaire, Maytag, Cove, ASKO, Café, Thermador and Fisher & Paykel.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Fisher & Paykel changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in the United States fell from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among dishwasher brands in the United States held steady, from 0.92% to 0.9%.

## How did search popularity change for United States dishwasher brands in September 2026?

- In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches.
- In September 2026, KitchenAid gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
- In September 2026, Whirlpool gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
- In September 2026, Frigidaire gained share of searches among dishwasher brands in the United States, from 9.2% to 10.1%.
- In September 2026, LG gained share of searches among dishwasher brands in the United States, from 6.2% to 6.8%.
- In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwasher brands | 4.4K | 0.92% | 15 |
| Nov 2025 | Dishwasher brands | 4.4K | 0.8% | 15 |
| Dec 2025 | Dishwasher brands | 5.4K | 0.95% | 15 |
| Jan 2026 | Dishwasher brands | 5.4K | 0.94% | 15 |
| Feb 2026 | Dishwasher brands | 3.6K | 0.81% | 15 |
| Mar 2026 | Dishwasher brands | 5.4K | 1.1% | 14 |
| Apr 2026 | Dishwasher brands | 5.4K | 1.2% | 14 |
| May 2026 | Dishwasher brands | 4.4K | 0.97% | 15 |
| Jun 2026 | Dishwasher brands | 4.4K | 1.1% | 15 |
| Jul 2026 | Dishwasher brands | 4.4K | 1.1% | 15 |
| Aug 2026 | Dishwasher brands | 4.4K | 1% | 15 |
| Sep 2026 | Dishwasher brands | 3.6K | 0.9% | 15 |

## How are Fisher & Paykel’s branded searches counted?

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fisher and paykel dishwasher”

## Which dishwasher brands compete with Fisher & Paykel?

- [Bosch](/demand/us/brands/bosch)
- [KitchenAid](/demand/us/brands/kitchenaid)
- [Whirlpool](/demand/us/brands/whirlpool)
- [Frigidaire](/demand/us/brands/frigidaire)
- [GE Appliances](/demand/us/brands/ge-appliances)
- [Miele](/demand/us/brands/miele)
- [LG](/demand/us/brands/lg)
- [Samsung](/demand/us/brands/samsung)
- [Maytag](/demand/us/brands/maytag)
- [Midea](/demand/us/brands/midea): Head-to-head: /demand/us/compare/fisher-and-paykel-vs-midea
- [Cove](/demand/us/brands/cove-dishwashers): Head-to-head: /demand/us/compare/cove-dishwashers-vs-fisher-and-paykel
- [ASKO](/demand/us/brands/asko): Head-to-head: /demand/us/compare/asko-vs-fisher-and-paykel
- [Café](/demand/us/brands/cafe-appliances): Head-to-head: /demand/us/compare/cafe-appliances-vs-fisher-and-paykel
- [Thermador](/demand/us/brands/thermador): Head-to-head: /demand/us/compare/fisher-and-paykel-vs-thermador

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fisher & Paykel: search popularity in the United States". https://gobrandwave.com/demand/us/brands/fisher-and-paykel

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
