--- title: "Finish: search popularity in the United States" description: "Finish makes dishwashing products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/finish-dishwashing" publisher: "Brandwave" --- # Finish: search popularity in the United States Finish makes dishwashing products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Finish - **Owned by**: Reckitt - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among dishwasher tablet brands**: 6.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dishwasher tablet brands | 4 | 6.4% | 7K | - [Dishwasher tablet brands](/demand/us/categories/us-dishwasher-tablet-brands) ## Top dishwasher tablet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Finish appeared in all five answers. Finish is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cascade | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Finish | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Blueland | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lemi Shine | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Seventh Generation | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Branch Basics | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cleancult | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher tablet brands - Asked ChatGPT "Which dishwasher tablet brand should I buy in the US?": 1. Cascade, 2. Finish, 3. Seventh Generation - Asked ChatGPT "What are the best dishwasher tablet brands in the US?": 1. Cascade, 2. Finish, 3. Seventh Generation, 4. Blueland - Asked ChatGPT "What's the best dishwasher tablet brand in the US for everyday dishes?": 1. Cascade, 2. Finish - Searched Google, AI Overview "best dishwasher tablets": 1. Cascade, 2. Finish, 3. Blueland, 4. Branch Basics - Searched Google, AI Overview "dishwasher tablets for hard water": 1. Lemi Shine, 2. Finish, 3. Cascade, 4. Blueland Not named in any answer: Cleancult and Dropps. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for Finish changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Finish in the United States fell from 7.8K to 7K. - Across the 12 months ending September 2026, Finish’s share of searches among dishwasher tablet brands in the United States increased from 5.5% to 6.4%. - Across the 12 months ending September 2026, Finish’s share of searches among dishwasher tablet brands in the United States peaked at 6.7% in March 2026 and was lowest at 4.2% in November 2025. ## How did search popularity change for United States dishwasher tablet brands in September 2026? - In September 2026, Finish gained share of searches among dishwasher tablet brands in the United States, from 4.6% to 6.4%. - In September 2026, Lemi Shine gained share of searches among dishwasher tablet brands in the United States, from 4.1% to 4.9%. - In September 2026, Blueland lost share of searches among dishwasher tablet brands in the United States, from 37.9% to 37%. - In September 2026, Branch Basics lost share of searches among dishwasher tablet brands in the United States, from 37.9% to 37%. - In September 2026, Cascade lost share of searches among dishwasher tablet brands in the United States, from 10.1% to 9.5%. - Estimated monthly branded searches for Dropps in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dishwasher tablet brands | 7.8K | 5.5% | 4 | | Nov 2025 | Dishwasher tablet brands | 7.3K | 4.2% | 4 | | Dec 2025 | Dishwasher tablet brands | 6.3K | 4.5% | 5 | | Jan 2026 | Dishwasher tablet brands | 8.3K | 4.9% | 4 | | Feb 2026 | Dishwasher tablet brands | 8K | 5.9% | 4 | | Mar 2026 | Dishwasher tablet brands | 9.8K | 6.7% | 4 | | Apr 2026 | Dishwasher tablet brands | 6.8K | 5.2% | 4 | | May 2026 | Dishwasher tablet brands | 6.3K | 4.5% | 4 | | Jun 2026 | Dishwasher tablet brands | 6.3K | 5.3% | 4 | | Jul 2026 | Dishwasher tablet brands | 7K | 5.9% | 4 | | Aug 2026 | Dishwasher tablet brands | 6K | 4.6% | 4 | | Sep 2026 | Dishwasher tablet brands | 7K | 6.4% | 4 | ## How are Finish’s branded searches counted? Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “finish dishwasher pods” - “finish dishwasher tablets” ## Which dishwasher tablet brands compete with Finish? - [Blueland](/demand/us/brands/blueland): Head-to-head: /demand/us/compare/blueland-vs-finish-dishwashing - [Branch Basics](/demand/us/brands/branch-basics): Head-to-head: /demand/us/compare/branch-basics-vs-finish-dishwashing - [Cascade](/demand/us/brands/cascade): Head-to-head: /demand/us/compare/cascade-vs-finish-dishwashing - [Lemi Shine](/demand/us/brands/lemi-shine): Head-to-head: /demand/us/compare/finish-dishwashing-vs-lemi-shine - [Cleancult](/demand/us/brands/cleancult): Head-to-head: /demand/us/compare/cleancult-vs-finish-dishwashing - [Dropps](/demand/us/brands/dropps) - [Seventh Generation](/demand/us/brands/seventh-generation) ## Who owns Finish? Finish is owned by Reckitt. Brandwave also tracks Enfamil, Gaviscon and Mucinex, owned by the same company, in the United States. - [Reckitt](/demand/us/companies/reckitt): Owns 9 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Finish? Finish is owned by Reckitt. Brandwave also tracks Enfamil, Gaviscon and Mucinex, owned by the same company, in the United States. ## Cite this page Brandwave. "Finish: search popularity in the United States". https://gobrandwave.com/demand/us/brands/finish-dishwashing This page is also available as HTML at https://gobrandwave.com/demand/us/brands/finish-dishwashing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.