--- title: "Fancy Feast: search popularity in the United States" description: "Fancy Feast is a cat food brand made by Purina. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/fancy-feast" publisher: "Brandwave" --- # Fancy Feast: search popularity in the United States Fancy Feast is a cat food brand made by Purina. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fancy Feast - **Owned by**: Nestlé - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among cat food brands**: 7.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cat food brands | 3 | 7.8% | 22.2K | - [Cat food brands](/demand/us/categories/us-cat-food-brands) ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fancy Feast was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fancy Feast is the joint fourth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hill's | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Purina Pro Plan | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Royal Canin | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Smalls | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Fancy Feast | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purina ONE | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Weruva | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Blue Buffalo | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Iams | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Meow Mix | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Friskies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sheba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiki Cat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wellness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 9Lives | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food?": 1. Purina Pro Plan, 2. Hill's, 3. Royal Canin - Asked ChatGPT "Which cat food do vets recommend?": 1. Hill's, 2. Purina Pro Plan, 3. Royal Canin, 4. Iams - Asked ChatGPT "Is fresh cat food better than kibble?": named none of the brands we track - Searched Google, AI Overview "cat food": 1. Fancy Feast, 2. Weruva, 3. Purina ONE, 4. Hill's, 5. Royal Canin, 6. Blue Buffalo, 7. Meow Mix, 8. Purina Pro Plan - Searched Google, AI Overview "best cat food": 1. Smalls, 2. Royal Canin, 3. Hill's, 4. Purina Pro Plan, 5. Purina ONE Not named in any answer: Friskies, Sheba, Tiki Cat, Wellness and 9Lives. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Fancy Feast changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fancy Feast in the United States held steady at 22.2K. - Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in the United States increased from 6.4% to 7.8%. - Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in the United States peaked at 7.8% in September 2026 and was lowest at 5.3% in March 2026. - Across the 12 months ending September 2026, Fancy Feast rose from 6th to 3rd among cat food brands in the United States. ## How did search popularity change for United States cat food brands in September 2026? - In September 2026, Friskies overtook Purina Pro Plan to rank 2nd among cat food brands in the United States, with 9.5% of the searches. - In September 2026, Fancy Feast overtook Purina Pro Plan and Purina ONE to rank 3rd among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Iams overtook Purina Pro Plan and Purina ONE to rank 4th among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Meow Mix overtook Purina Pro Plan and Purina ONE to rank 5th among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Royal Canin overtook Purina Pro Plan to rank 7th among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Sheba overtook Purina Pro Plan to rank 8th among cat food brands in the United States, with 7.8% of the searches. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cat food brands | 22.2K | 6.4% | 6 | | Nov 2025 | Cat food brands | 18.1K | 5.5% | 9 | | Dec 2025 | Cat food brands | 18.1K | 5.7% | 8 | | Jan 2026 | Cat food brands | 22.2K | 5.9% | 6 | | Feb 2026 | Cat food brands | 18.1K | 6% | 7 | | Mar 2026 | Cat food brands | 18.1K | 5.3% | 8 | | Apr 2026 | Cat food brands | 18.1K | 5.7% | 6 | | May 2026 | Cat food brands | 18.1K | 5.4% | 8 | | Jun 2026 | Cat food brands | 18.1K | 6.2% | 9 | | Jul 2026 | Cat food brands | 18.1K | 6% | 9 | | Aug 2026 | Cat food brands | 22.2K | 7.2% | 5 | | Sep 2026 | Cat food brands | 22.2K | 7.8% | 3 | ## How are Fancy Feast’s branded searches counted? Brandwave collects information about searches that people make online using Fancy Feast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fancy feast” ## Which cat food brands compete with Fancy Feast? - [Smalls](/demand/us/brands/smalls-cat-food): Head-to-head: /demand/us/compare/fancy-feast-vs-smalls-cat-food - [Friskies](/demand/us/brands/friskies): Head-to-head: /demand/us/compare/fancy-feast-vs-friskies - [Iams](/demand/us/brands/iams): Head-to-head: /demand/us/compare/fancy-feast-vs-iams - [Meow Mix](/demand/us/brands/meow-mix): Head-to-head: /demand/us/compare/fancy-feast-vs-meow-mix - [Purina ONE](/demand/us/brands/purina-one): Head-to-head: /demand/us/compare/fancy-feast-vs-purina-one - [Royal Canin](/demand/us/brands/royal-canin) - [Sheba](/demand/us/brands/sheba) - [Blue Buffalo](/demand/us/brands/blue-buffalo) - [Purina Pro Plan](/demand/us/brands/purina-pro-plan) - [Tiki Cat](/demand/us/brands/tiki-cat) - [Hill's](/demand/us/brands/hills) - [Wellness](/demand/us/brands/wellness-pet) - [Weruva](/demand/us/brands/weruva) - [9Lives](/demand/us/brands/9lives) ## Who owns Fancy Feast? Fancy Feast is owned by Nestlé. Brandwave also tracks Purina, Coffee mate, Friskies, Gerber, Purina ONE, Purina Pro Plan and Stouffer's, owned by the same company, in the United States. - [Nestlé](/demand/us/companies/nestle): Owns 23 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Fancy Feast? Fancy Feast is owned by Nestlé. Brandwave also tracks Purina, Coffee mate, Friskies, Gerber, Purina ONE, Purina Pro Plan and Stouffer's, owned by the same company, in the United States. ## Cite this page Brandwave. "Fancy Feast: search popularity in the United States". https://gobrandwave.com/demand/us/brands/fancy-feast This page is also available as HTML at https://gobrandwave.com/demand/us/brands/fancy-feast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.