---
title: "Facebook Marketplace: search popularity in United States"
description: "Facebook Marketplace is a classified ads site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/facebook-marketplace"
publisher: "Brandwave"
---

# Facebook Marketplace: search popularity in United States

Facebook Marketplace is a classified ads site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Facebook Marketplace
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among classified ad platforms**: 62%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Classified ad platforms | 1 | 62% | 11.1M |

- [Classified ad platforms](/demand/us/categories/us-classified-ad-platforms)

## How has branded search demand for Facebook Marketplace changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Facebook Marketplace in United States rose from 9.1M to 11.1M.
- Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United States increased from 52.4% to 62%.

## How did search popularity change for United States classified ad platforms in September 2026?

- In September 2026, Facebook Marketplace gained estimated Share of Search among classified ad platforms in United States, from 61.5% to 62%.
- In September 2026, OfferUp lost estimated Share of Search among classified ad platforms in United States, from 4.6% to 3.8%.
- Estimated monthly branded searches for Craigslist in United States fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Classified ad platforms | 9.1M | 52.4% | 1 |
| Nov 2025 | Classified ad platforms | 9.1M | 52.4% | 1 |
| Dec 2025 | Classified ad platforms | 9.1M | 52.4% | 1 |
| Jan 2026 | Classified ad platforms | 9.1M | 52.4% | 1 |
| Feb 2026 | Classified ad platforms | 9.1M | 52.4% | 1 |
| Mar 2026 | Classified ad platforms | 11.1M | 57.2% | 1 |
| Apr 2026 | Classified ad platforms | 11.1M | 57.2% | 1 |
| May 2026 | Classified ad platforms | 11.1M | 57.2% | 1 |
| Jun 2026 | Classified ad platforms | 11.1M | 57.2% | 1 |
| Jul 2026 | Classified ad platforms | 11.1M | 57.2% | 1 |
| Aug 2026 | Classified ad platforms | 11.1M | 61.5% | 1 |
| Sep 2026 | Classified ad platforms | 11.1M | 62% | 1 |

## How is Facebook Marketplace measured?

Brandwave collects information about searches that people make online using Facebook Marketplace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “facebook marketplace”

## Which classified ad platforms compete with Facebook Marketplace?

- [Craigslist](/demand/us/brands/craigslist): Head-to-head: /demand/us/compare/craigslist-vs-facebook-marketplace
- [OfferUp](/demand/us/brands/offerup): Head-to-head: /demand/us/compare/facebook-marketplace-vs-offerup

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Facebook Marketplace: search popularity in United States". https://gobrandwave.com/demand/us/brands/facebook-marketplace

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/facebook-marketplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.