--- title: "EveryPlate: search popularity in United States" description: "A low-cost meal kit service owned by HelloFresh. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/everyplate" publisher: "Brandwave" --- # EveryPlate: search popularity in United States A low-cost meal kit service owned by HelloFresh. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: EveryPlate - **Owned by**: HelloFresh - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among meal kit services**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Meal kit services | 6 | 3.5% | 40.5K | - [Meal kit services](/demand/us/categories/us-meal-kit-services) ## Top meal kit services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EveryPlate was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. EveryPlate is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HelloFresh | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Home Chef | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | EveryPlate | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Marley Spoon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Blue Apron | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Green Chef | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Purple Carrot | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Factor | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | CookUnity | 9th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about meal kit services - Asked ChatGPT "Which meal kit service should I use in the US?": 1. HelloFresh, 2. EveryPlate, 3. Home Chef, 4. Green Chef, 5. Factor - Asked ChatGPT "What are the best meal kit services in the US?": 1. HelloFresh, 2. EveryPlate, 3. Home Chef, 4. Green Chef, 5. Blue Apron, 6. Purple Carrot, 7. Marley Spoon, 8. CookUnity, 9. Factor - Asked ChatGPT "What's the best meal kit service in the US for easy dinners?": 1. Home Chef, 2. HelloFresh, 3. EveryPlate, 4. Factor - Searched Google, AI Overview "meal kit services": 1. Marley Spoon, 2. Home Chef, 3. HelloFresh, 4. EveryPlate, 5. CookUnity - Searched Google, AI Overview "meal delivery service": 1. HelloFresh, 2. Blue Apron, 3. Purple Carrot, 4. Factor Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for EveryPlate changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for EveryPlate in United States fell from 49.5K to 40.5K. - Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in United States decreased from 4.1% to 3.5%. - Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in United States peaked at 4.3% in November 2025 and was lowest at 3.3% in August 2026. ## How did search popularity change for United States meal kit services in September 2026? - In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in United States, with 2.9% of the searches. - In September 2026, HelloFresh gained share of searches among meal kit services in United States, from 7.3% to 9.5%. - In September 2026, CookUnity gained share of searches among meal kit services in United States, from 24.2% to 26.1%. - In September 2026, Home Chef gained share of searches among meal kit services in United States, from 13.3% to 14.3%. - In September 2026, Factor lost share of searches among meal kit services in United States, from 39.5% to 35.4%. - In September 2026, Blue Apron lost share of searches among meal kit services in United States, from 4.9% to 3.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Meal kit services | 49.5K | 4.1% | 6 | | Nov 2025 | Meal kit services | 40.5K | 4.3% | 6 | | Dec 2025 | Meal kit services | 40.5K | 3.5% | 6 | | Jan 2026 | Meal kit services | 74K | 3.5% | 6 | | Feb 2026 | Meal kit services | 49.5K | 3.9% | 6 | | Mar 2026 | Meal kit services | 49.5K | 3.8% | 6 | | Apr 2026 | Meal kit services | 49.5K | 4% | 6 | | May 2026 | Meal kit services | 40.5K | 3.8% | 6 | | Jun 2026 | Meal kit services | 33.1K | 3.4% | 6 | | Jul 2026 | Meal kit services | 33.1K | 3.3% | 6 | | Aug 2026 | Meal kit services | 40.5K | 3.3% | 6 | | Sep 2026 | Meal kit services | 40.5K | 3.5% | 6 | ## How are EveryPlate’s branded searches counted? Brandwave collects information about searches that people make online using EveryPlate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “every plate” - “everyplate” ## Which meal kit services compete with EveryPlate? - [Factor](/demand/us/brands/factor-meals) - [CookUnity](/demand/us/brands/cookunity) - [Home Chef](/demand/us/brands/home-chef): Head-to-head: /demand/us/compare/everyplate-vs-home-chef - [HelloFresh](/demand/us/brands/hellofresh): Head-to-head: /demand/us/compare/everyplate-vs-hellofresh - [Blue Apron](/demand/us/brands/blue-apron): Head-to-head: /demand/us/compare/blue-apron-vs-everyplate - [Green Chef](/demand/us/brands/green-chef): Head-to-head: /demand/us/compare/everyplate-vs-green-chef - [Purple Carrot](/demand/us/brands/purple-carrot): Head-to-head: /demand/us/compare/everyplate-vs-purple-carrot - [Marley Spoon](/demand/us/brands/marley-spoon) ## Who owns EveryPlate? EveryPlate is owned by HelloFresh. Brandwave also tracks HelloFresh, Factor and Green Chef, owned by the same company, in United States. - [HelloFresh](/demand/us/companies/hellofresh): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns EveryPlate? EveryPlate is owned by HelloFresh. Brandwave also tracks HelloFresh, Factor and Green Chef, owned by the same company, in United States. ## Cite this page Brandwave. "EveryPlate: search popularity in United States". https://gobrandwave.com/demand/us/brands/everyplate This page is also available as HTML at https://gobrandwave.com/demand/us/brands/everyplate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.