--- title: "Enterprise Rent-A-Car: search popularity in the United States" description: "Enterprise Rent-A-Car rents cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/enterprise-rent-a-car" publisher: "Brandwave" --- # Enterprise Rent-A-Car: search popularity in the United States Enterprise Rent-A-Car rents cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Enterprise Rent-A-Car - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among car rental companies**: 16.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car rental companies | 2 | 16.2% | 1M | - [Car rental companies in the US](/demand/us/categories/us-car-rental-companies) ## Top car rental companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Enterprise Rent-A-Car was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Enterprise Rent-A-Car is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Enterprise Rent-A-Car | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Alamo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Hertz | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Budget | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | National Car Rental | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Turo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car rental companies - Asked ChatGPT "Which car rental company should I use in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Alamo, 4. Hertz, 5. Budget - Asked ChatGPT "What are the best car rental companies in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Hertz, 4. Avis, 5. Alamo, 6. Budget, 7. Sixt - Asked ChatGPT "What's the cheapest car rental company at US airports?": 1. Budget, 2. Alamo - Searched Google, AI Overview "rental cars": 1. Enterprise Rent-A-Car, 2. Hertz, 3. Alamo, 4. Budget, 5. Avis Not named in any answer: Turo. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Enterprise Rent-A-Car changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Enterprise Rent-A-Car in the United States held steady at 1M. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car rental companies in the United States increased from 15.6% to 16.2%. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car rental companies in the United States peaked at 18.7% in December 2025 and was lowest at 11.3% in February 2026. - Across the 12 months ending September 2026, Enterprise Rent-A-Car rose from 3rd to 2nd among car rental companies in the United States. ## How did search popularity change for United States car rental companies in September 2026? - In September 2026, National Car Rental overtook Avis to rank 4th among car rental companies in the United States, with 13.3% of the searches. - In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches. - In September 2026, Sixt gained share of searches among car rental companies in the United States, from 3.5% to 4%. - In September 2026, Budget lost share of searches among car rental companies in the United States, from 21.1% to 19.8%. - In September 2026, Enterprise Rent-A-Car lost share of searches among car rental companies in the United States, from 17.1% to 16.2%. - In September 2026, Hertz lost share of searches among car rental companies in the United States, from 17.1% to 16.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car rental companies | 1M | 15.6% | 3 | | Nov 2025 | Car rental companies | 1M | 16.1% | 3 | | Dec 2025 | Car rental companies | 1.2M | 18.7% | 2 | | Jan 2026 | Car rental companies | 823K | 13.5% | 4 | | Feb 2026 | Car rental companies | 673K | 11.3% | 4 | | Mar 2026 | Car rental companies | 1M | 13.2% | 4 | | Apr 2026 | Car rental companies | 1M | 14.7% | 3 | | May 2026 | Car rental companies | 1M | 14% | 3 | | Jun 2026 | Car rental companies | 1M | 13.6% | 3 | | Jul 2026 | Car rental companies | 1.2M | 17% | 2 | | Aug 2026 | Car rental companies | 1.2M | 17.1% | 2 | | Sep 2026 | Car rental companies | 1M | 16.2% | 2 | ## How are Enterprise Rent-A-Car’s branded searches counted? Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “enterprise car rental” - “enterprise rent a car” ## Which car rental companies compete with Enterprise Rent-A-Car? - [Budget](/demand/us/brands/budget): Head-to-head: /demand/us/compare/budget-vs-enterprise-rent-a-car - [Hertz](/demand/us/brands/hertz): Head-to-head: /demand/us/compare/enterprise-rent-a-car-vs-hertz - [National Car Rental](/demand/us/brands/national-car-rental): Head-to-head: /demand/us/compare/enterprise-rent-a-car-vs-national-car-rental - [Turo](/demand/us/brands/turo): Head-to-head: /demand/us/compare/enterprise-rent-a-car-vs-turo - [Avis](/demand/us/brands/avis): Head-to-head: /demand/us/compare/avis-vs-enterprise-rent-a-car - [Alamo](/demand/us/brands/alamo) - [Sixt](/demand/us/brands/sixt) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Enterprise Rent-A-Car: search popularity in the United States". https://gobrandwave.com/demand/us/brands/enterprise-rent-a-car This page is also available as HTML at https://gobrandwave.com/demand/us/brands/enterprise-rent-a-car. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.