---
title: "Embrace: search popularity in United States"
description: "Embrace offers pet insurance products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/embrace"
publisher: "Brandwave"
---

# Embrace: search popularity in United States

Embrace offers pet insurance products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Embrace
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among pet insurance providers**: 14.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet insurance providers | 4 | 14.6% | 60.9K |

- [Pet insurance providers](/demand/us/categories/us-pet-insurance-providers)

## How has branded search demand for Embrace changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Embrace in United States held steady, from 62.4K to 60.9K.
- Across the 12 months ending September 2026, Embrace’s estimated Share of Search among pet insurance providers in United States peaked at 16.6% in May 2026 and was lowest at 13.5% in July 2026.

## How did search popularity change for United States pet insurance providers in September 2026?

- In September 2026, Embrace overtook Fetch to rank 4th among pet insurance providers in United States, with 14.6% estimated Share of Search.
- In September 2026, Spot gained estimated Share of Search among pet insurance providers in United States, from 18% to 18.6%.
- In September 2026, Fetch lost estimated Share of Search among pet insurance providers in United States, from 14.8% to 13.1%.
- Estimated monthly branded searches for Pets Best in United States fell 10.9% over 12 measured months, from 101K to 90K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet insurance providers | 62.4K | 14.3% | 4 |
| Nov 2025 | Pet insurance providers | 62.1K | 14.4% | 4 |
| Dec 2025 | Pet insurance providers | 62.9K | 14.8% | 4 |
| Jan 2026 | Pet insurance providers | 74.9K | 15% | 4 |
| Feb 2026 | Pet insurance providers | 62.9K | 15.6% | 4 |
| Mar 2026 | Pet insurance providers | 75K | 13.8% | 5 |
| Apr 2026 | Pet insurance providers | 74.9K | 15.1% | 4 |
| May 2026 | Pet insurance providers | 74.6K | 16.6% | 4 |
| Jun 2026 | Pet insurance providers | 61K | 13.9% | 4 |
| Jul 2026 | Pet insurance providers | 60.9K | 13.5% | 4 |
| Aug 2026 | Pet insurance providers | 61K | 13.6% | 5 |
| Sep 2026 | Pet insurance providers | 60.9K | 14.6% | 4 |

## How is Embrace measured?

Brandwave collects information about searches that people make online using Embrace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cat insurance embrace”
- “dog insurance embrace”
- “embrace cat insurance”

## Which pet insurance providers compete with Embrace?

- [Trupanion](/demand/us/brands/trupanion): Head-to-head: /demand/us/compare/embrace-vs-trupanion
- [Pets Best](/demand/us/brands/pets-best): Head-to-head: /demand/us/compare/embrace-vs-pets-best
- [Spot](/demand/us/brands/spot-pet-insurance): Head-to-head: /demand/us/compare/embrace-vs-spot-pet-insurance
- [Fetch](/demand/us/brands/fetch-pet-insurance): Head-to-head: /demand/us/compare/embrace-vs-fetch-pet-insurance

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Embrace: search popularity in United States". https://gobrandwave.com/demand/us/brands/embrace

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/embrace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.