--- title: "EltaMD: search popularity in the United States" description: "An American skincare brand known for sunscreens recommended by dermatologists. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/eltamd" publisher: "Brandwave" --- # EltaMD: search popularity in the United States An American skincare brand known for sunscreens recommended by dermatologists. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: EltaMD - **Owned by**: Colgate-Palmolive - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among sunscreen brands**: 12.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunscreen brands | 4 | 12.3% | 40.5K | - [Sunscreen brands](/demand/us/categories/us-sunscreen-brands) ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. EltaMD is the most recommended of the 14. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EltaMD | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Neutrogena | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | CeraVe | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Lizard | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Banana Boat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coppertone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Australian Gold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isntree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen should I buy?": 1. Neutrogena, 2. CeraVe, 3. Banana Boat - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. CeraVe, 5. Supergoop!, 6. Blue Lizard - Asked ChatGPT "What is the best sunscreen for your face?": 1. EltaMD, 2. La Roche-Posay, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "sunscreen": named none of the brands we track - Searched Google, AI Overview "sunscreen for face": 1. Supergoop!, 2. EltaMD, 3. Neutrogena Not named in any answer: Beauty of Joseon, Sun Bum, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for EltaMD changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for EltaMD in the United States held steady at 40.5K. - Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands in the United States decreased from 13.8% to 12.3%. - Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands in the United States peaked at 16% in November 2025 and was lowest at 7.9% in June 2026. - Across the 12 months ending September 2026, EltaMD fell from 3rd to 4th among sunscreen brands in the United States. ## How did search popularity change for United States sunscreen brands in September 2026? - In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches. - In September 2026, Beauty of Joseon gained share of searches among sunscreen brands in the United States, from 16.2% to 18.4%. - In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%. - In September 2026, CeraVe gained share of searches among sunscreen brands in the United States, from 4% to 4.5%. - In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%. - In September 2026, Neutrogena lost share of searches among sunscreen brands in the United States, from 7.3% to 5.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunscreen brands | 40.5K | 13.8% | 3 | | Nov 2025 | Sunscreen brands | 49.5K | 16% | 2 | | Dec 2025 | Sunscreen brands | 40.5K | 14.1% | 3 | | Jan 2026 | Sunscreen brands | 40.5K | 13.2% | 3 | | Feb 2026 | Sunscreen brands | 40.5K | 12.3% | 4 | | Mar 2026 | Sunscreen brands | 60.5K | 11% | 5 | | Apr 2026 | Sunscreen brands | 60.5K | 10.9% | 5 | | May 2026 | Sunscreen brands | 60.5K | 8.4% | 6 | | Jun 2026 | Sunscreen brands | 60.5K | 7.9% | 7 | | Jul 2026 | Sunscreen brands | 49.5K | 8% | 6 | | Aug 2026 | Sunscreen brands | 49.5K | 10.9% | 4 | | Sep 2026 | Sunscreen brands | 40.5K | 12.3% | 4 | ## How are EltaMD’s branded searches counted? Brandwave collects information about searches that people make online using EltaMD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “elta md” ## Which sunscreen brands compete with EltaMD? - [Beauty of Joseon](/demand/us/brands/beauty-of-joseon): Head-to-head: /demand/us/compare/beauty-of-joseon-vs-eltamd - [La Roche-Posay](/demand/us/brands/la-roche-posay): Head-to-head: /demand/us/compare/eltamd-vs-la-roche-posay - [Banana Boat](/demand/us/brands/banana-boat): Head-to-head: /demand/us/compare/banana-boat-vs-eltamd - [Supergoop!](/demand/us/brands/supergoop): Head-to-head: /demand/us/compare/eltamd-vs-supergoop - [Blue Lizard](/demand/us/brands/blue-lizard): Head-to-head: /demand/us/compare/blue-lizard-vs-eltamd - [Sun Bum](/demand/us/brands/sun-bum) - [Neutrogena](/demand/us/brands/neutrogena) - [CeraVe](/demand/us/brands/cerave) - [Coppertone](/demand/us/brands/coppertone) - [Hawaiian Tropic](/demand/us/brands/hawaiian-tropic) - [Australian Gold](/demand/us/brands/australian-gold) - [Aveeno](/demand/us/brands/aveeno) - [Isntree](/demand/us/brands/isntree) ## Who owns EltaMD? EltaMD is owned by Colgate-Palmolive. Brandwave also tracks Ajax and Irish Spring, owned by the same company, in the United States. - [Colgate-Palmolive](/demand/us/companies/colgate-palmolive): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns EltaMD? EltaMD is owned by Colgate-Palmolive. Brandwave also tracks Ajax and Irish Spring, owned by the same company, in the United States. ## Cite this page Brandwave. "EltaMD: search popularity in the United States". https://gobrandwave.com/demand/us/brands/eltamd This page is also available as HTML at https://gobrandwave.com/demand/us/brands/eltamd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.