---
title: "Electrolux: search popularity in the United States"
description: "Electrolux makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/electrolux"
publisher: "Brandwave"
---

# Electrolux: search popularity in the United States

Electrolux makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Electrolux
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among washing machine brands**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Washing machine brands | 9 | 1.7% | 9.9K |

- [Washing machine brands](/demand/us/categories/us-washing-machine-brands)

## Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electrolux was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Electrolux is the second most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Electrolux | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Whirlpool | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| GE Appliances | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Speed Queen | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Maytag | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Kenmore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Amana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Midea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Frigidaire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about washing machine brands

- Asked ChatGPT "Which washing machine should I buy?": 1. LG, 2. Electrolux
- Asked ChatGPT "What are the most reliable washer brands?": 1. LG, 2. Speed Queen, 3. Whirlpool, 4. Maytag, 5. GE Appliances
- Asked ChatGPT "What is the best washer and dryer set?": 1. Electrolux, 2. LG, 3. Speed Queen
- Searched Google, AI Overview "washing machine": 1. Samsung
- Searched Google, AI Overview "washer and dryer": 1. GE Appliances, 2. Whirlpool, 3. Maytag, 4. LG, 5. Electrolux

Not named in any answer: Kenmore, Amana, Midea, Miele, Frigidaire, Bosch and Haier.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Electrolux changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in the United States held steady at 9.9K.
- Across the 12 months ending September 2026, Electrolux’s share of searches among washing machine brands in the United States held steady, from 1.6% to 1.7%.

## How did search popularity change for United States washing machine brands in September 2026?

- In September 2026, Maytag gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.
- In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.
- In September 2026, GE Appliances gained share of searches among washing machine brands in the United States, from 5.7% to 6.3%.
- In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
- In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
- In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Washing machine brands | 9.9K | 1.6% | 9 |
| Nov 2025 | Washing machine brands | 12.1K | 1.8% | 9 |
| Dec 2025 | Washing machine brands | 12.1K | 1.8% | 9 |
| Jan 2026 | Washing machine brands | 12.1K | 1.8% | 9 |
| Feb 2026 | Washing machine brands | 12.1K | 2.1% | 9 |
| Mar 2026 | Washing machine brands | 12.1K | 1.9% | 9 |
| Apr 2026 | Washing machine brands | 12.1K | 1.9% | 9 |
| May 2026 | Washing machine brands | 9.9K | 1.7% | 9 |
| Jun 2026 | Washing machine brands | 9.9K | 1.8% | 9 |
| Jul 2026 | Washing machine brands | 9.9K | 1.7% | 9 |
| Aug 2026 | Washing machine brands | 9.9K | 1.5% | 9 |
| Sep 2026 | Washing machine brands | 9.9K | 1.7% | 9 |

## How are Electrolux’s branded searches counted?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “electrolux washer”

## Which washing machine brands compete with Electrolux?

- [Speed Queen](/demand/us/brands/speed-queen)
- [Maytag](/demand/us/brands/maytag)
- [Whirlpool](/demand/us/brands/whirlpool)
- [GE Appliances](/demand/us/brands/ge-appliances)
- [LG](/demand/us/brands/lg)
- [Samsung](/demand/us/brands/samsung): Head-to-head: /demand/us/compare/electrolux-vs-samsung
- [Kenmore](/demand/us/brands/kenmore): Head-to-head: /demand/us/compare/electrolux-vs-kenmore
- [Amana](/demand/us/brands/amana-appliances): Head-to-head: /demand/us/compare/amana-appliances-vs-electrolux
- [Midea](/demand/us/brands/midea): Head-to-head: /demand/us/compare/electrolux-vs-midea
- [Miele](/demand/us/brands/miele): Head-to-head: /demand/us/compare/electrolux-vs-miele
- [Frigidaire](/demand/us/brands/frigidaire)
- [Bosch](/demand/us/brands/bosch)
- [Haier](/demand/us/brands/haier)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Electrolux: search popularity in the United States". https://gobrandwave.com/demand/us/brands/electrolux

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/electrolux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.