---
title: "Einstein Bros: search popularity in United States"
description: "Einstein Bros is bagel chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/einstein-bros"
publisher: "Brandwave"
---

# Einstein Bros: search popularity in United States

Einstein Bros is bagel chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Einstein Bros
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among bagels**: 82.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bagels | 1 | 82.9% | 1.1M |

- [Bagels](/demand/us/categories/us-bagels)

## How has branded search demand for Einstein Bros changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Einstein Bros in United States rose from 897K to 1.1M.
- Across the 12 months ending September 2026, Einstein Bros’ estimated Share of Search among bagels in United States increased from 81.9% to 82.9%.
- Across the 12 months ending September 2026, Einstein Bros’ estimated Share of Search among bagels in United States peaked at 83% in February 2026 and was lowest at 79.5% in July 2026.

## How did search popularity change for United States bagels in September 2026?

- In September 2026, Einstein Bros gained estimated Share of Search among bagels in United States, from 82.1% to 82.9%.
- In September 2026, Bruegger's lost estimated Share of Search among bagels in United States, from 6.2% to 5.6%.
- Estimated monthly branded searches for Lender's in United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
- Estimated monthly branded searches for Sara Lee in United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
- Estimated monthly branded searches for New York Bakery in United States fell 17.9% over 12 measured months, from 9.9K to 8.2K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bagels | 897K | 81.9% | 1 |
| Nov 2025 | Bagels | 897K | 81.6% | 1 |
| Dec 2025 | Bagels | 884K | 80.7% | 1 |
| Jan 2026 | Bagels | 897K | 81.1% | 1 |
| Feb 2026 | Bagels | 897K | 83% | 1 |
| Mar 2026 | Bagels | 914K | 81% | 1 |
| Apr 2026 | Bagels | 897K | 79.8% | 1 |
| May 2026 | Bagels | 1.1M | 82.6% | 1 |
| Jun 2026 | Bagels | 897K | 82.3% | 1 |
| Jul 2026 | Bagels | 897K | 79.5% | 1 |
| Aug 2026 | Bagels | 1.1M | 82.1% | 1 |
| Sep 2026 | Bagels | 1.1M | 82.9% | 1 |

## How is Einstein Bros measured?

Brandwave collects information about searches that people make online using Einstein Bros’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “einstein bros”
- “einstein bros bagels”

## Which bagels compete with Einstein Bros?

- [Thomas'](/demand/us/brands/thomas): Head-to-head: /demand/us/compare/einstein-bros-vs-thomas
- [Bruegger's](/demand/us/brands/brueggers): Head-to-head: /demand/us/compare/brueggers-vs-einstein-bros
- [Lender's](/demand/us/brands/lenders): Head-to-head: /demand/us/compare/einstein-bros-vs-lenders
- [Sara Lee](/demand/us/brands/sara-lee): Head-to-head: /demand/us/compare/einstein-bros-vs-sara-lee
- [New York Bakery](/demand/us/brands/new-york-bakery): Head-to-head: /demand/us/compare/einstein-bros-vs-new-york-bakery

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Einstein Bros: search popularity in United States". https://gobrandwave.com/demand/us/brands/einstein-bros

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/einstein-bros. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.