---
title: "Edward Jones: search popularity in United States"
description: "Edward Jones is financial adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/edward-jones"
publisher: "Brandwave"
---

# Edward Jones: search popularity in United States

Edward Jones is financial adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Edward Jones
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among financial advisers**: 16.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Financial advisers | 2 | 16.9% | 673K |

- [Financial advisers](/demand/us/categories/us-financial-advisers)

## How has branded search demand for Edward Jones changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Edward Jones in United States fell from 1M to 673K.
- Across the 12 months ending September 2026, Edward Jones’ estimated Share of Search among financial advisers in United States peaked at 19.8% in February 2026 and was lowest at 14.7% in May 2026.

## How did search popularity change for United States financial advisers in September 2026?

- In September 2026, Fidelity gained estimated Share of Search among financial advisers in United States, from 11.6% to 13.8%.
- In September 2026, Charles Schwab lost estimated Share of Search among financial advisers in United States, from 70.7% to 69%.
- Estimated monthly branded searches for Vanguard in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for Edward Jones in United States fell 32.7% over 12 measured months, from 1M to 673K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Financial advisers | 1M | 17.3% | 2 |
| Nov 2025 | Financial advisers | 823K | 17.4% | 2 |
| Dec 2025 | Financial advisers | 823K | 17.4% | 2 |
| Jan 2026 | Financial advisers | 1M | 17.3% | 2 |
| Feb 2026 | Financial advisers | 1M | 19.8% | 2 |
| Mar 2026 | Financial advisers | 1M | 19.8% | 2 |
| Apr 2026 | Financial advisers | 1M | 17.3% | 2 |
| May 2026 | Financial advisers | 823K | 14.7% | 2 |
| Jun 2026 | Financial advisers | 823K | 14.7% | 2 |
| Jul 2026 | Financial advisers | 823K | 17.4% | 2 |
| Aug 2026 | Financial advisers | 823K | 17.4% | 2 |
| Sep 2026 | Financial advisers | 673K | 16.9% | 2 |

## How is Edward Jones measured?

Brandwave collects information about searches that people make online using Edward Jones’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “edward jones”

## Which financial advisers compete with Edward Jones?

- [Charles Schwab](/demand/us/brands/charles-schwab): Head-to-head: /demand/us/compare/charles-schwab-vs-edward-jones
- [Fidelity](/demand/us/brands/fidelity-investments): Head-to-head: /demand/us/compare/edward-jones-vs-fidelity-investments
- [Vanguard](/demand/us/brands/vanguard): Head-to-head: /demand/us/compare/edward-jones-vs-vanguard

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Edward Jones: search popularity in United States". https://gobrandwave.com/demand/us/brands/edward-jones

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/edward-jones. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.