--- title: "How popular is eBay? Searches and AI answers in the United States" description: "An online marketplace where people and businesses sell new and used goods by auction or at a fixed price. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/ebay" publisher: "Brandwave" --- # How popular is eBay? Searches and AI answers in the United States An online marketplace where people and businesses sell new and used goods by auction or at a fixed price. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: eBay - **Market**: United States - **Measured month**: Oct 2026 - **Share of Search among classified ad platforms**: 59.5% ## Where does eBay compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Classified ad platforms | 1 | 59.5% | 24.9M | - [Classified ad platforms](/demand/us/categories/us-classified-ad-platforms) ## Top classified ad platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, eBay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. eBay is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Facebook Marketplace | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Craigslist | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | OfferUp | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | eBay | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nextdoor | 5th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about classified ad platforms - Asked ChatGPT "Which classified ad platform should I use in the US?": 1. Craigslist, 2. Facebook Marketplace, 3. OfferUp, 4. eBay, 5. Nextdoor - Asked ChatGPT "What are the best classified ad platforms in the US?": 1. Craigslist, 2. Facebook Marketplace, 3. OfferUp, 4. eBay, 5. Nextdoor - Asked ChatGPT "What's the best classified ad platform in the US for second hand furniture nearby?": 1. Facebook Marketplace, 2. OfferUp, 3. Craigslist, 4. Nextdoor - Searched Google, AI Overview "local classifieds": named none of the brands we track - Searched Google, AI Overview "sell used stuff online": 1. eBay, 2. Facebook Marketplace, 3. OfferUp Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for eBay changed in the United States over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for eBay in the United States fell from 30.4M to 24.9M. - Across the 12 months ending October 2026, eBay’s share of searches among classified ad platforms in the United States decreased from 62.2% to 59.5%. - Across the 12 months ending October 2026, eBay’s share of searches among classified ad platforms in the United States peaked at 62.2% in November 2025 and was lowest at 55% in June 2026. ## How did search popularity change for United States classified ad platforms in October 2026? - In October 2026, eBay gained share of searches among classified ad platforms in the United States, from 56.9% to 59.5%. - In October 2026, Craigslist gained share of searches among classified ad platforms in the United States, from 14% to 14.6%. - In October 2026, Facebook Marketplace lost share of searches among classified ad platforms in the United States, from 25.3% to 21.8%. - Estimated monthly branded searches for OfferUp in the United States fell 18.2% over 12 measured months, from 823K to 673K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Classified ad platforms | 30.4M | 62.2% | 1 | | Dec 2025 | Classified ad platforms | 30.4M | 62.2% | 1 | | Jan 2026 | Classified ad platforms | 30.4M | 62.2% | 1 | | Feb 2026 | Classified ad platforms | 24.9M | 57.4% | 1 | | Mar 2026 | Classified ad platforms | 30.4M | 59.6% | 1 | | Apr 2026 | Classified ad platforms | 30.4M | 59.8% | 1 | | May 2026 | Classified ad platforms | 30.4M | 59.8% | 1 | | Jun 2026 | Classified ad platforms | 24.9M | 55% | 1 | | Jul 2026 | Classified ad platforms | 24.9M | 55% | 1 | | Aug 2026 | Classified ad platforms | 24.9M | 56.7% | 1 | | Sep 2026 | Classified ad platforms | 24.9M | 56.9% | 1 | | Oct 2026 | Classified ad platforms | 24.9M | 59.5% | 1 | ## How are eBay’s branded searches counted? Brandwave collects information about searches that people make online using eBay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ebay” ## Which classified ad platforms compete with eBay? - [Facebook Marketplace](/demand/us/brands/facebook-marketplace): Head-to-head: /demand/us/compare/ebay-vs-facebook-marketplace - [Craigslist](/demand/us/brands/craigslist): Head-to-head: /demand/us/compare/craigslist-vs-ebay - [Nextdoor](/demand/us/brands/nextdoor): Head-to-head: /demand/us/compare/ebay-vs-nextdoor - [OfferUp](/demand/us/brands/offerup): Head-to-head: /demand/us/compare/ebay-vs-offerup ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is eBay? Searches and AI answers in the United States". https://gobrandwave.com/demand/us/brands/ebay This page is also available as HTML at https://gobrandwave.com/demand/us/brands/ebay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.