---
title: "Easy-Off: search popularity in United States"
description: "Easy-Off is oven cleaner brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/easy-off"
publisher: "Brandwave"
---

# Easy-Off: search popularity in United States

Easy-Off is oven cleaner brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Easy-Off
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among oven cleaners**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Oven cleaners | 4 | 4.9% | 15.1K |

- [Oven cleaners](/demand/us/categories/us-oven-cleaners)

## How has branded search demand for Easy-Off changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Easy-Off in United States held steady, from 15K to 15.1K.
- Across the 12 months ending September 2026, Easy-Off’s estimated Share of Search among oven cleaners in United States decreased from 6.3% to 4.9%.
- Across the 12 months ending September 2026, Easy-Off’s estimated Share of Search among oven cleaners in United States peaked at 7.5% in July 2026 and was lowest at 4.9% in January 2026.

## How did search popularity change for United States oven cleaners in September 2026?

- In September 2026, HG gained estimated Share of Search among oven cleaners in United States, from 33.9% to 44%.
- In September 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners in United States, from 50.6% to 44%.
- In September 2026, Easy-Off lost estimated Share of Search among oven cleaners in United States, from 6.9% to 4.9%.
- In September 2026, Zep lost estimated Share of Search among oven cleaners in United States, from 8.5% to 7.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oven cleaners | 15K | 6.3% | 4 |
| Nov 2025 | Oven cleaners | 15.1K | 6.9% | 4 |
| Dec 2025 | Oven cleaners | 12.4K | 5.4% | 4 |
| Jan 2026 | Oven cleaners | 12.4K | 4.9% | 4 |
| Feb 2026 | Oven cleaners | 12.4K | 5.3% | 4 |
| Mar 2026 | Oven cleaners | 15.1K | 5.8% | 4 |
| Apr 2026 | Oven cleaners | 12.4K | 4.9% | 4 |
| May 2026 | Oven cleaners | 15.1K | 6% | 4 |
| Jun 2026 | Oven cleaners | 15.1K | 6.5% | 4 |
| Jul 2026 | Oven cleaners | 18.5K | 7.5% | 4 |
| Aug 2026 | Oven cleaners | 18.4K | 6.9% | 4 |
| Sep 2026 | Oven cleaners | 15.1K | 4.9% | 4 |

## How is Easy-Off measured?

Brandwave collects information about searches that people make online using Easy-Off’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “easy off”
- “easy off oven”

## Which oven cleaners compete with Easy-Off?

- [Barkeepers Friend](/demand/us/brands/barkeepers-friend): Head-to-head: /demand/us/compare/barkeepers-friend-vs-easy-off
- [HG](/demand/us/brands/hg): Head-to-head: /demand/us/compare/easy-off-vs-hg
- [Zep](/demand/us/brands/zep): Head-to-head: /demand/us/compare/easy-off-vs-zep

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Easy-Off: search popularity in United States". https://gobrandwave.com/demand/us/brands/easy-off

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/easy-off. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.