---
title: "E*TRADE: search popularity in United States"
description: "E*TRADE is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/e-trade"
publisher: "Brandwave"
---

# E*TRADE: search popularity in United States

E*TRADE is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: E*TRADE
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among stock brokers**: 22.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stock brokers | 2 | 22.3% | 1.2M |

- [Stock brokers](/demand/us/categories/us-stock-brokers)

## How has branded search demand for E*TRADE changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for E*TRADE in United States fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, E*TRADE’s estimated Share of Search among stock brokers in United States increased from 19.7% to 22.3%.
- Across the 12 months ending September 2026, E*TRADE’s estimated Share of Search among stock brokers in United States peaked at 22.4% in February 2026 and was lowest at 19.7% in October 2025.

## How did search popularity change for United States stock brokers in September 2026?

- In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.
- In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%.
- In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.
- In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%.
- Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stock brokers | 1.5M | 19.7% | 2 |
| Nov 2025 | Stock brokers | 1.2M | 20.1% | 2 |
| Dec 2025 | Stock brokers | 1.2M | 20.6% | 2 |
| Jan 2026 | Stock brokers | 1.5M | 20.7% | 2 |
| Feb 2026 | Stock brokers | 1.5M | 22.4% | 2 |
| Mar 2026 | Stock brokers | 1.5M | 22.4% | 2 |
| Apr 2026 | Stock brokers | 1.5M | 20.2% | 2 |
| May 2026 | Stock brokers | 1.5M | 20.2% | 2 |
| Jun 2026 | Stock brokers | 1.5M | 20.2% | 2 |
| Jul 2026 | Stock brokers | 1.2M | 20% | 2 |
| Aug 2026 | Stock brokers | 1.2M | 20% | 2 |
| Sep 2026 | Stock brokers | 1.2M | 22.3% | 2 |

## How is E*TRADE measured?

Brandwave collects information about searches that people make online using E*TRADE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “e trade”

## Which stock brokers compete with E*TRADE?

- [Charles Schwab](/demand/us/brands/charles-schwab): Head-to-head: /demand/us/compare/charles-schwab-vs-e-trade
- [Robinhood](/demand/us/brands/robinhood): Head-to-head: /demand/us/compare/e-trade-vs-robinhood
- [Fidelity](/demand/us/brands/fidelity-investments): Head-to-head: /demand/us/compare/e-trade-vs-fidelity-investments
- [Interactive Brokers](/demand/us/brands/interactive-brokers): Head-to-head: /demand/us/compare/e-trade-vs-interactive-brokers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "E*TRADE: search popularity in United States". https://gobrandwave.com/demand/us/brands/e-trade

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/e-trade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.