---
title: "Microsoft Dynamics 365: search popularity in the United States"
description: "Microsoft's suite of business applications, including Dynamics 365 Sales, Customer Service, and Customer Insights for CRM. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/dynamics-365"
publisher: "Brandwave"
---

# Microsoft Dynamics 365: search popularity in the United States

Microsoft's suite of business applications, including Dynamics 365 Sales, Customer Service, and Customer Insights for CRM. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Dynamics 365
- **Owned by**: Microsoft
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among government CRM platforms**: 0.04%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Government CRM platforms | 7 | 0.04% | 30 |

- [Government CRM platforms](/demand/us/categories/us-government-crm-platforms)

## Top government CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Dynamics 365 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Dynamics 365 is the second most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Salesforce | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Microsoft Dynamics 365 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Granicus | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| ServiceNow | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| GovPilot | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tyler Technologies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Accela | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CivicPlus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about government CRM platforms

- Asked ChatGPT "Which government CRM should I use in the US?": 1. Salesforce, 2. Microsoft Dynamics 365, 3. Granicus, 4. ServiceNow
- Asked ChatGPT "What are the best government CRMs in the US?": 1. Salesforce, 2. Microsoft Dynamics 365, 3. ServiceNow, 4. Granicus, 5. GovPilot
- Asked ChatGPT "What's the best government CRM in the US for a council team?": 1. Salesforce, 2. Granicus, 3. Microsoft Dynamics 365
- Searched Google, AI Overview "government crm": 1. Salesforce
- Searched Google, AI Overview "government crm software": 1. Salesforce, 2. Microsoft Dynamics 365

Not named in any answer: Tyler Technologies, Accela and CivicPlus.

Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026.

## How has branded search demand for Microsoft Dynamics 365 changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Dynamics 365 in the United States rose from 10 to 30.
- Across the 12 months ending September 2026, Microsoft Dynamics 365 rose from 8th to 7th among government CRM platforms in the United States.

## How did search popularity change for United States government CRM platforms in September 2026?

- In September 2026, Accela gained share of searches among government CRM platforms in the United States, from 25.5% to 29.6%.
- In September 2026, Tyler Technologies lost share of searches among government CRM platforms in the United States, from 46.7% to 44.2%.
- In September 2026, CivicPlus lost share of searches among government CRM platforms in the United States, from 14% to 13.2%.
- In September 2026, Granicus lost share of searches among government CRM platforms in the United States, from 11.4% to 10.8%.
- Estimated monthly branded searches for Microsoft Dynamics 365 in the United States rose 200% over 12 measured months, from 10 to 30 in September 2026.
- Estimated monthly branded searches for GovPilot in the United States rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Government CRM platforms | 10 | 0.01% | 8 |
| Nov 2025 | Government CRM platforms | 10 | 0.02% | 8 |
| Dec 2025 | Government CRM platforms | 10 | 0.01% | 8 |
| Jan 2026 | Government CRM platforms | 10 | 0.01% | 8 |
| Feb 2026 | Government CRM platforms | 10 | 0.01% | 8 |
| Mar 2026 | Government CRM platforms | 10 | 0.01% | 8 |
| Apr 2026 | Government CRM platforms | 10 | 0.01% | 8 |
| May 2026 | Government CRM platforms | 10 | 0.01% | 8 |
| Jun 2026 | Government CRM platforms | 10 | 0.01% | 8 |
| Jul 2026 | Government CRM platforms | 10 | 0.01% | 8 |
| Aug 2026 | Government CRM platforms | 20 | 0.03% | 7 |
| Sep 2026 | Government CRM platforms | 30 | 0.04% | 7 |

## How are Microsoft Dynamics 365’s branded searches counted?

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dynamics 365 government”

## Which government CRM platforms compete with Microsoft Dynamics 365?

- [Tyler Technologies](/demand/us/brands/tyler-technologies)
- [Accela](/demand/us/brands/accela)
- [CivicPlus](/demand/us/brands/civicplus): Head-to-head: /demand/us/compare/civicplus-vs-dynamics-365
- [Granicus](/demand/us/brands/granicus): Head-to-head: /demand/us/compare/dynamics-365-vs-granicus
- [GovPilot](/demand/us/brands/govpilot): Head-to-head: /demand/us/compare/dynamics-365-vs-govpilot
- [Salesforce](/demand/us/brands/salesforce): Head-to-head: /demand/us/compare/dynamics-365-vs-salesforce
- [ServiceNow](/demand/us/brands/servicenow): Head-to-head: /demand/us/compare/dynamics-365-vs-servicenow

## Who owns Microsoft Dynamics 365?

Microsoft Dynamics 365 is owned by Microsoft. Brandwave also tracks LinkedIn and Microsoft Surface, owned by the same company, in the United States.

- [Microsoft](/demand/us/companies/microsoft): Owns 69 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Dynamics 365?

Microsoft Dynamics 365 is owned by Microsoft. Brandwave also tracks LinkedIn and Microsoft Surface, owned by the same company, in the United States.

## Cite this page

Brandwave. "Microsoft Dynamics 365: search popularity in the United States". https://gobrandwave.com/demand/us/brands/dynamics-365

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/dynamics-365. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
